Marketing Automation Specialist

JOB DESCRIPTION:

The 1:1 Marketing Automation Specialist will be responsible for executing outbound CRM campaigns. This role will work collaboratively across the organization within Marketing and with key partners such as Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies / vendors.

Responsibilities:

• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
• Audience segmentation & execution
• QA of touchpoints, personalization elements, any dynamic content, etc.
• Campaign build and deployment
• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
• Extracting key insights and learnings for future optimization and template efficiency.
• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Required Education and Experience:

• Bachelor’s degree with at least 3 years of similar or relevant work experience.
• Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
• Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
• HTML editing and working knowledge required to be able to make edits to templates
• Deep understanding of channel KPIs, metrics, and reporting.
• Proficient in Photoshop.

Other Key Attributes/Characteristics:

• Ability to work independently and as a team player to find ways to uncover opportunities
• Strong communication skills
• Strong project and time management skills with high standards of accuracy and organization
• Ability to keep up with a fast-paced production schedule that has a fluctuating level of workload throughout the calendar year.
• Proven ability to collaborate & manage dependencies on other team members that are supporting the launch of a campaign
• Passion for innovation and solving difficult challenges
• Passion for sports is a plus