Marketing Operations Manager

SUMMARY:

We are seeking a highly motivated and experienced Demand Generation and Marketing Operations Manager to join our dynamic Digital Marketing team. This role is pivotal in driving demand generation efforts and managing cross-channel marketing operations to ensure seamless execution and alignment with marketing strategies and priorities.

The ideal candidate is a data-driven B2B marketer with deep expertise in demand generation and marketing automation systems (e.g., Marketo). They possess exceptional project management skills to ensure all marketing channels are well-connected, coordinated and projects are delivered on time and within budget.

RESPONSIBILITIES:

Demand Generation:

· Develop and execute demand generation strategies and campaigns to drive lead acquisition and pipeline growth.

· Implement and improve effective lead scoring models to prioritize and qualify leads based on engagement and fit.

· Design and manage lead nurturing programs to maintain engagement and move leads through the sales funnel.

Marketing Operations:

· Optimize marketing processes and workflows to ensure efficiency and effectiveness across all channels.

· Collaborate with cross-functional teams to align marketing strategies with business objectives.

· Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives and identify areas for improvement.

Marketing Technology:

· Oversee the implementation and management of marketing technology tools and platforms, including Marketo, Demandbase, and Qualified.

· Ensure seamless integration of marketing technology with other systems (e.g., CRM, ZoomInfo and SalesLoft) to enhance automation and efficiency.

· Stay updated on the latest marketing technology trends and innovations to continuously improve the tech stack.

REQUIREMENTS:

• Bachelor’s degree in Business Administration, Marketing, or a related field. MBA preferred.
• 7+ years of progressive experience in B2B marketing, with a focus on marketing technology, demand generation, and marketing operations.
• Demonstrated expertise in Marketing Automation systems (e.g., Marketo) and other digital marketing tools
• Exceptional project management skills and proven experience in managing marketing operations.
• Proven track record of developing and executing demand generation campaigns and implementing lead scoring and lead nurturing programs.
• Strong analytical skills and marketing KPI reporting experience.