Director, Lifecycle Marketing

Director, Lifecycle Marketing

📍 Remote | Full-Time | B2B | Growth-Focused

My client is a well-established, private equity-backed HR services company undergoing a major marketing transformation. With strong brand recognition and decades of success, they’re now investing heavily in marketing as a strategic growth engine.

We're looking for a Director of Lifecycle Marketing to build and own multi-channel programs that engage prospects, increase client retention, and drive revenue across the full funnel. This is a high-impact, IC role with executive visibility and the potential to scale into a leadership position as the function grows.

What You’ll Do:

✅ Design and launch lifecycle journeys (prospect, winback, referral, etc.)

✅ Drive email nurture campaigns via HubSpot

✅ Collaborate with SDRs on targeted outbound plays

✅ Leverage ABM, paid media, and inbound tactics to move pipeline

✅ Track impact through metrics like lead conversion, deal velocity, and revenue attribution

✅ Partner across sales and client success to embed marketing into core GTM motions

What You Bring:

✔️ 7-10+ years of lifecycle marketing experience in B2B or service industries

✔️ Proven track record of building & overhauling marketing functions and leading transformation efforts to drive growth and efficiency.

✔️ Strong mix of strategy and hands-on execution

✔️ Experience building from scratch in a scaling environment

✔️ Expertise in HubSpot, Salesforce, and ABM tools (e.g. 6Sense, Outreach)

✔️ Data-driven mindset with proven ability to drive measurable growth

✔️ Experience influencing cross-functional teams without direct authority

Why It Matters:

This is a rare opportunity to help a high-growth business shift from sales-heavy growth to scalable, marketing-driven demand — with real budget, executive backing, and room to run.