Sliike is a premier digital a platform where businesses can connect with clients, enhancing their visibility and growth in the beauty and wellness industry. Our mission is to streamline the process of finding/booking services and beauty business management while ensuring a seamless experience for both service providers and clients.

Role Description (Volunteer)

This is a full-time remote volunteer role with the prospect of paid employment in the near term based on performance. We are seeking a creative, strategic, and passionate Marketing Specialist (Volunteer) with at least 5 years of marketing experience across both digital and traditional channels. The ideal candidate will help drive brand awareness, audience growth, and engagement for our technology-driven beauty and inclusion platform.

This role is ideal for a marketing professional who thrives in a mission-driven and performance-oriented environment and is motivated to empower Black, Indigenous, and People of Colour (BIPOC) communities in Canada’s beauty and wellness industry.

Key Responsibilities:

Develop and execute marketing plans and strategies across digital (social media, email, web, SEO, SEM) and traditional (print, events, partnerships, media) channels.
Manage and optimize CRM campaigns using tools such as Mailchimp, ensuring personalized, targeted communication for customer acquisition and retention.
Conduct market research and gather insights into BIPOC beauty and consumer needs to inform messaging and campaigns.
Create and manage content calendars, promotional campaigns, and creative materials that reflect inclusivity, cultural awareness, customer needs and platform value propositions to achieve customer acquisition.
Collaborate with design, content, and technology teams to develop innovative marketing ideas that align with platform goals.
Track and analyze key performance metrics (traffic, engagement, conversion, customer acquisition) and provide actionable insights to improve ROI.
Support partnership development with beauty professionals, schools, beauty professional associations, regulators, influencers, and BIPOC community organizations.
Ensure brand consistency across all touchpoints and communications.
Contribute to team meetings, brainstorms, and creative sessions; bring fresh, culturally grounded ideas.

Qualifications

Minimum 5 years of professional marketing experience, covering both digital and traditional channels
Organized, self-motivated, and able to manage multiple priorities under minimal supervision
Proficiency in developing and implementing Marketing Plans and Strategies
Skilled in CRM systems such as Mailchimp, HubSpot, or similar platforms
Demonstrated experience in marketing technology platforms or online marketplaces
Deep understanding of BIPOC beauty industry dynamics and inclusive consumer representation
Strong creativity and originality in campaign development
Proven ability to acquire, engage, and retain customers through data-driven marketing
Experience in conducting Market Research and supporting Sales efforts
Ability to work collaboratively and independently
Excellent organizational and time management skills
Excellent written and verbal communication skills in English and French
Bachelor’s degree in Marketing, Business, or a related field is preferred
Strong collaboration skills; comfortable working in a remote, cross-functional team
Experience in the beauty and wellness industry is a plus