Event Marketing Manager

Position: Events Marketing Manager

Location - Remote

Employment Type: Full-Time

Role Overview

We are looking for an experienced Events Marketing Manager to lead and execute B2B event marketing initiatives for the US market. The role focuses on driving brand awareness, demand generation, customer engagement, and pipeline growth through virtual and in-person events.

Key Responsibilities

• Plan and execute trade shows, conferences, webinars, roadshows, customer events, and partner events.

• Manage end-to-end event execution, including planning, budgeting, logistics, promotion, and post-event analysis.

• Partner with Sales and Marketing teams to maximize lead generation and event ROI.

• Coordinate with vendors, sponsors, and agencies for seamless event delivery.

• Develop event promotion strategies across email, website, social media, and paid channels.

• Track and report event performance, including registrations, attendance, leads, and pipeline contribution.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.

• Experience managing US-focused B2B events and marketing campaigns.

• Knowledge of demand generation, ABM, and B2B buyer journeys.

• Hands-on experience with marketing automation, CRM, analytics, and event management platforms.

• Strong communication, stakeholder management, and project management skills.

Preferred

• Experience marketing to mid-market and enterprise customers.

• Exposure to high-growth SaaS/startup environments.

• Experience managing large industry conferences and trade shows.

• Ability to collaborate effectively with cross-functional teams.