Chief Marketing Officer

🎬 CMO - Chief Marketing Officer (40h/week) | Fast-Growing E-Commerce Startup 🚀

Please apply here: https://form.typeform.com/to/MLNbOJGf?utm_source=xxxxx

At Skinnify (www.skinnify.co), we make clothing with built-in resistance — leggings, sleeves, shoes, and more — that turn everyday movements like walking, cooking, or commuting into a passive workout. In just four years, we've grown from 0 to 200,000+ customers – and we're just getting started. To get a better idea of our company and what it's like to work on our team, check out this short video: https://drive.google.com/file/d/1Imn7tqGmLXZxcpNBRI0mxYA6ayPwLT7j/view?usp=sharing

Now, we're looking for a Chief Marketing Officer (40 hours/week) with experience at a $10M+ annual revenue e-commerce company that relies heavily on paid advertising. Experience with a leggings or apparel brand is a strong plus.

🔹 Your Responsibilities

✅ Own and lead the entire marketing department

✅ Take full responsibility for marketing performance, revenue growth, and profitability

✅ Manage and optimize paid advertising across Meta, AppLovin and Google

✅ Develop and oversee creative strategy, production, and testing

✅ Oversee email marketing, SMS, retention, and customer lifetime value (LTV)

✅ Recruit, train, manage, and develop marketing team members

✅ Take full ownership of marketing operations so the CEO is no longer involved in day-to-day marketing decisions

🎯 What We're Looking For

✔️ Proven E-Commerce Scale: You have direct experience as a marketing leader at a company generating $10M+ in annual revenue, where paid advertising was the primary growth engine.

✔️ Paid Media Expertise: You possess deep, hands-on knowledge of scaling campaigns across Meta, AppLovin, and Google. You know how to balance creativity with data to maximize ROAS.

✔️ Full-Funnel Strategic Leader: You aren't just a buyer; you understand how to optimize the entire customer lifecycle—from creative strategy and production to email/SMS retention and driving LTV.

✔️ Department Owner: You are ready to take full ownership of the marketing department. You have experience recruiting, training, and managing a team, and you are comfortable taking the reins from the CEO to handle day-to-day operations independently.

✔️ Performance-Driven: You are obsessed with results. You take full responsibility for revenue growth and profitability, using data to make decisions and pivot strategies when necessary.

✔️ Startup Mentality: You thrive in a fast-paced environment and are excited to get your hands dirty to help a fast-growing startup reach the next level.

✔️ Apparel Experience (Strong Plus): Experience marketing leggings or apparel is a major advantage. You understand the nuances of sizing, visual creative, and the customer journey specific to clothing.

💡 Why Join Skinnify?

📈 Join a Hyper-Growth Brand – From 0 to 200,000+ customers in 4 years. Your edits will directly influence sales and brand growth.

🚀 Real Career Growth – Your trajectory here is whatever you make of it. One team member went from video editor to creative strategist and doubled their salary. Another started in customer support and now runs the entire customer support team. We promote from within and invest in people who want to grow.

💼 Full Flexibility – Work from anywhere, anytime. We run on trust and results, not time tracking - as long as the work gets done, your hours are yours.

🧠 Learning Budget – Courses, books, consulting calls — we cover it. Many team members book calls with founders of big ecommerce brands or managers at major companies through platforms like intro.co and mentorpass.co.

✈️ Two Company Retreats a Year, Fully Paid – We rent a house in a new country each time, explore, and actually get to know each other. Here is a video of our last company retreat: https://drive.google.com/file/d/1nOLkLRGauSxiJYMli4WxU36wJ5Z7aUe6/view?usp=sharing

⭐ Loved by the Team – Rated 5 out of 5 stars on Glassdoor (https://www.glassdoor.de/Bewertungen/Skinnify-Bewertungen-E10737192.htm)

🏋️‍♀️ The Skinnify Story

Our founder Christian grew up in Frankfurt, Germany. Looking around, he noticed something striking: so many of the women in his life — his mom, his sister, his friends — wanted to get fitter, lose weight, and build muscle, but kept running into the same wall. They didn't have the time, the motivation, or the consistency to make the gym work.

The idea hit him during his own workout. He was using resistance bands and thought: what if these were built into everyday clothing? What if women could get the benefits of resistance training passively — while walking the kids to school, cooking dinner, or sitting at their desk? Fitness without the extra time or effort.

The idea was personal too. Christian was a difficult kid growing up and put his mom through a lot. She barely had time for herself, let alone the gym. He built Skinnify for women like her: busy, hardworking, often overlooked — so they could do something good for their bodies just by getting dressed.

🛍️ Our Products

What started with a single product — leggings with built-in resistance bands — has grown into a full collection of resistance-integrated clothing: leggings, sleeves, shoes, and more. We're on a mission to revolutionize how women do fitness by turning daily life into a workout.

🌟 Skinnify's Core Values

💡 Innovation – We design new, groundbreaking clothing with built-in resistance to revolutionize fitness.

🔥 Effectiveness – Our products help people burn more calories & get fitter with every step.

🌍 Accessibility – We make fitness accessible to everyone — even the busiest and least motivated.

🎉 Fun – We make exercise feel effortless and enjoyable.

✅ Quality – Our products are built to last — high-quality, durable, and reliable.

Ready to join us? Apply now and let's create something powerful.

👉 https://form.typeform.com/to/MLNbOJGf?utm_source=xxxxx