Strategic Marketing Lead

Job Title: Strategic Marketing Lead – Global Segments

Experience Level: 5–8 years

Reports To: Chief Product and Marketing Officer

About Us

SkillUp Online is a global edtech platform helping individuals and organizations build lifelong success through future-ready digital skills. As we expand across consumer, enterprise, and government segments, we are investing in our brand voice and marketing infrastructure to drive meaningful, measurable growth.

About the Role

We’re hiring a Strategic Marketing Lead – Global Segments to bring focus and structure to our brand and digital marketing function. You’ll play a central role in defining how we engage learners and organizations across the US and India. This role balances strategic thinking with hands-on oversight, ensuring that our marketing systems, messaging, and performance are aligned to support growth across all business lines.

You’ll collaborate closely with an India-based marketing executive and other internal stakeholders to ensure campaigns are brand-aligned, high-quality, and performance-driven.

What You’ll Own

• Define and evolve brand voice across B2C and B2B segments
• Develop clear messaging guidelines tailored to consumer, enterprise, and government audiences in different regions
• Provide content oversight and mentorship to the India-based marketing executive
• Manage tools like Loomly for campaign planning, and create efficient review workflows
• Use website analytics to improve user journeys, conversion rates, and messaging clarity
• Align marketing efforts with sales funnels and CRM workflows
• Evaluate and optimize SEO, and run A/B tests in collaboration with product and tech teams
• Document scalable systems, including content QA checklists and marketing playbooks

What You Bring

• 5–8 years of experience in marketing strategy, brand development, or performance marketing
• Strong storytelling and audience segmentation skills across regions and sectors
• Experience working with or managing marketing operations and ad tools (e.g., Loomly, Google Analytics 4, LinkedIn Campaign Manager, Facebook Ads Manager, CRM platforms, and SEO dashboards)
• Confident communicator with excellent feedback and review capabilities
• Ability to work across time zones and manage cross-functional marketing efforts
• Bonus: Experience in EdTech, online learning platforms, or purpose-driven growth brands

Why Join Us

• Influence a growing global brand from the ground up
• Collaborate with a small, high-impact team that values clarity and ownership
• Help build marketing systems that scale across geographies and business models