Marketing Communication Leader

Role: Marketing Communication Leader

Position Overview: We are seeking an experienced Marketing Communication Leader to drive all marketing communication (MarCom), creative execution, and asset development for the Enterprise & Government Segment. This India-based role requires collaboration with internal teams and agency partners to ensure high-quality, efficient, and agile delivery of marketing communication initiatives. The ideal candidate will have strong program management skills and the ability to oversee bulk design and execution through agency teams.

Key Responsibilities:

1. Marketing Strategy & Execution

• Develop and implement marketing communication strategies aligned with business objectives.
• Ensure brand consistency across all Enterprise & Government Segment communication touchpoints.
• Lead end-to-end creative execution, ensuring the timely delivery of assets.

2. Creative Development & Asset Management

• Oversee the creation of marketing assets, including digital content, event collateral, presentations, and social media materials.
• Work with internal creative resources and external agency partners to develop impactful communication materials.
• Ensure all content adheres to brand guidelines and supports key business priorities.

3. Stakeholder Collaboration

• Work closely with sales, product, delivery, and creative teams to finalize the hiring and onboarding of agency partners.
• Partner with product leaders to support media execution for the business and government segment.
• Align with sales and marketing teams to create targeted messaging and campaigns.

4. Media & Campaign Management

• Oversee media execution strategies to enhance brand positioning and visibility.
• Monitor campaign performance and optimize communication strategies based on data insights.
• Ensure effective segmentation and targeting to drive audience engagement.

5. Leadership & Process Optimization

• Establish efficient workflows for creative production, ensuring agility and cost-effectiveness.
• Drive innovation in marketing communication through new tools, trends, and technologies.
• Lead and mentor a team to enhance overall marketing communication capabilities.

Qualifications & Experience:

• 10+ years of experience in marketing communication, brand management, or corporate communications.
• Strong expertise in creative execution, asset development, and media planning.
• Experience working in B2B or government-focused marketing roles is a plus.
• Proven ability to manage internal and external stakeholders, including agencies and creative teams.
• Strong project management and organizational skills, with the ability to multitask in a fast-paced environment.
• Experience in working with agencies and managing bulk design and execution.
• Understanding of 2D & 3D videos, video shooting, and brand collaterals.
• Strong agency relationships to ensure fast and high-quality execution.
• Ability to work with all stakeholders and secure approvals efficiently.

Key Skills & Requirements:

• Excellent communication, storytelling, and brand-building skills.
• Familiarity with marketing tools, content creation platforms, and performance analytics.
• Strong program management skills – not a designer but a strategic executor.
• Ability to handle high workloads, especially with fast-moving projects like Karmayogi and government tenders.