Email Marketing Executive

About Us:

We are a fast-growing digital marketing agency specializing in high-performance B2B campaigns. Our clients primarily complete purchases online, so our email marketing efforts are focused on driving direct, measurable conversions.

Role Overview:

We are seeking an experienced Email Marketing Executive with at least 3 years of hands-on experience using Apollo and Lemlist. The ideal candidate will be responsible for full-cycle campaign management – from strategy and setup to execution, lead tracking, and performance optimization. This is a hands-on role for someone who understands how to generate results through structured, highly targeted outbound and inbound email campaigns.

Key Responsibilities:

• Set up, manage, and optimize email marketing campaigns using Apollo and Lemlist.
• Build and segment targeted prospect lists.
• Write or edit compelling, conversion-focused email sequences.
• Manage personalization at scale (text and custom images if needed).
• Handle warm-up, domain health management, and technical configurations for best deliverability.
• Track, analyze, and report on campaign KPIs including open rates, click rates, response rates, meetings booked, and closed sales.
• Coordinate closely with sales and account teams to ensure timely lead follow-up.
• Maintain accurate records of outreach and lead status inside CRM systems.
• Continuously A/B test subject lines, email copy, sending times, and audience segments to improve performance.
• Monitor deliverability metrics and troubleshoot issues proactively.
• Stay updated on best practices, new tools, and compliance guidelines (CAN-SPAM, GDPR).

Required Skills and Experience:

• Minimum 3 years of experience running outbound and inbound email campaigns via Apollo and Lemlist.
• Strong understanding of B2B buying cycles and online purchasing behaviors.
• Excellent written communication skills, with an eye for persuasive messaging.
• Proven ability to manage the A to Z of campaigns independently (planning, building, sending, tracking, optimizing).
• Technical knowledge of email deliverability, DNS records (SPF, DKIM, DMARC), and email warm-up techniques.
• Experience working with CRM tools and managing pipeline stages.
• Highly organized and detail-oriented with strong project management skills.
• Data-driven mindset: comfortable interpreting reports and making strategic decisions based on insights.

Preferred Qualifications:

• Experience in B2B SaaS, marketing services, or digital products industries.
• Familiarity with additional outbound tools (e.g., Instantly.ai, Woodpecker, Mailshake).
• Basic knowledge of LinkedIn outreach and multichannel sequences.
• Familiarity with GDPR compliance and email marketing regulations for international markets.

What We Offer:

• Competitive salary plus performance bonuses.
• Flexible working hours and remote options.
• Opportunity to grow into a senior role.
• High autonomy and ownership of campaigns.
• A results-driven environment with minimal micromanagement.