Developer Marketing Manager

ABOUT SINCH

Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.

Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.

At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!

DESCRIPTION

We're looking for an experienced Developer Marketing Manager to build and scale our developer acquisition engine, shape an outstanding onboarding experience, and create the foundations for a modern, community-driven developer ecosystem at Sinch.

This role will own the developer digital journey end-to-end - from first touch through activation, engagement, and advocacy - while partnering deeply with Product, Developer Experience, Growth, and Documentation teams.

You'll be the bridge between what developers need and how Sinch shows up across channels like Stack Overflow, GitHub, Reddit, Discord, webinars, documentation, performance marketing, and lifecycle automation.

This is a hands-on builder role for someone who loves technical audiences, can craft clear messaging for APIs and SDKs, and wants to shape the next generation of developer experience at Sinch. You will have a small team to support your goal and manage as you navigate developer experience at Sinch.

What You'll Own & Do

Developer Community & Engagement

• Build Sinch's developer community presence (Discord, Slack, GitHub discussions, etc.).

• Launch a recurring cadence of developer workshops, office hours, and webinars.

• Create an "always-on" developer engagement engine.

Developer Docs & Learning

• Collaborate with Documentation + DX teams to improve clarity, navigation, and usability.

• Drive the structure of tutorials, quickstarts, recipes, and sample projects.

• Define best practices for API storytelling and integration guides.

Developer Events & Advocacy

• Identify and run developer events (virtual & in-person).

• Build and scale a Developer Advocate Program, including external champions and internal SMEs.

• Support product launches with demos, sample apps, walkthroughs, and technical narratives.

Performance & Lifecycle Marketing

• Partner with Growth to build developer-specific campaigns: GitHub sponsors ads, Stack Overflow ads, Reddit Performance Ads, Google Ads for coding language queries

• Ensure developer-facing funnel measurement across awareness, sign-up, and activation.

• Build automated, personalized nurture flows for developers: First message sent, Sample app usage, feature adoption, API improvements

• Create walkthroughs, product tours, and progressive learning sequences.

PR & Review Programs

• Establish relationships with technical publications and reviewer ecosystems.

• Coordinate developer case studies, reviews, and ecosystem relations.

• Own the developer-specific narrative and messaging in the market

REQUIREMENTS

• 5+ years of experience marketing to developers, engineers, or technical audiences.

• 1+ year(s) of experience managing a team or acting as a team lead

• Ability to write or edit technically accurate content (APIs, SDKs, docs, tutorials).

• Understanding of GitHub workflows and developer communities.

• Experience with community platforms (StackOverflow, Reddit, Discord).

• Ability to work cross-functionally with Product & Engineering.

• Strong analytical and growth mindset.

• Nice to Haves:

  • Hands-on coding familiarity (can read/write code samples)

  • Previous experience in CPaaS, SaaS, or DevTools.

  • Experience working with developer relations, dev advocates, or technical writers.

  • Event or workshop facilitation.

OUR HIRING PROCESS

We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.

We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: https://www.sinch.com/careers/. No matter who you are, we hope you find an exciting path forward - hopefully with us!

Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.

• CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.

• SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.

• TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.

• PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.

• WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.

• MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.

Salary:

The annual starting salary for this position is between $120,000 - $150,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until February 28, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.

Location: This is a remote role; however, candidates must reside near one of our hub locations for occasional in-person collaboration: Atlanta, GA; Chicago, IL; San Antonio, TX