Retention and Lifecycle Marketing Manager

SimpleStudy is like Duolingo for exams. We help highschool students prepare for their final exams around the world. We are a platform for curriculum-specific exam prep and offer students quizzes, revision notes, past papers, timed questions, flashcards, progression, community features and more.

Ideal Candidate:

We’re looking for a Retention and Lifecycle Marketing Manager who’s both strategic and hands-on. You’ll own our customer journeys end-to-end which includes designing email, push, and in-app campaigns that drive retention, loyalty, and growth.

You’re data-driven, creative with copy, and skilled at turning insights into high-impact lifecycle campaigns. Experience with Customer.io (or similar tools) and a strong testing mindset are musts. You’re passionate about crafting user experiences that genuinely add value, not noise.

Responsibilities:

• Own the entire user lifecycle: onboarding, activation, engagement, churn prevention, and reactivation.
• Develop and execute multi-channel campaigns (email, push, in-app) to drive user actions and deepen product engagement.
• Build automated lifecycle flows using Customer.io.
• Design A/B tests to continuously improve retention and conversion metrics.
• Create and manage segmented communication strategies based on user behavior, cohort, geography, and subscription status.
• Work closely with Product, Growth, and Content teams to identify key moments in the user journey and improve them.
• Analyze data, generate insights, and report on key retention KPIs weekly and monthly.
• Own customer communications for key touchpoints like subscription renewals, trial reminders, upgrade nudges, and reactivation efforts.
• Identify opportunities to introduce loyalty, referral, and rewards programs.

What We Are Looking For:

• 3+ years of experience in retention, lifecycle marketing or communications marketing roles with at least 2 years of hands-on experience with Customer.io or similar tools.
• High proficiency in English.
• Excellent copywriting skills with the ability to craft compelling messages across email and push.
• Orientated towards being a communications & messaging marketer, interested in owning and leading this part of our marketing stack.
• Experience with mobile app marketing and push notification strategies
• Exceptional analytical skills with the ability to extract meaningful insights from complex customer data
• Proven track record of designing, executing, and analyzing A/B tests and marketing experiments
• Experience setting up and managing complex automation workflows and triggers in Customer.io
• Analytical mindset with strong skills in cohort analysis, funnel analysis, and retention metrics.
• Experience building sophisticated segmentation models and personalization strategies
• Deep understanding of key marketing metrics and how they relate to business outcomes
• Experience adapting marketing strategies for different regions, cultures, and audience segments
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Collaborative mindset with the ability to work effectively across functional teams
• Previous experience working with a subscription product is a plus.

What we offer:

• Get in early: We are very early in our journey, it's up only from here.
• Competitive Compensation: We offer top rates for top talent.
• Equity: All full-time employees receive generous equity compensation, aligning incentives and sharing in the upside.
• Leadership Potential: We're a rapidly growing company, and early hires can grow with the company.
• Career Impact: If you're capable and driven, SimpleStudy will be the best (last?) place you ever work.
• Perks: Annual team retreats, fantastic team mates, generous PTO, and a remote first work environment!