Growth Marketing Manager

Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.

Role Overview:

We’re looking for a Growth Marketing Manager who thrives at the intersection of product-led growth, influencer/creator marketing, and performance strategy. You’ll be responsible for designing and executing multi-channel campaigns that turn awareness into activation: driving signups, trials, and long-term user engagement for our SaaS product. The team operates in a very fast-moving environment where priorities can shift quickly as the product evolves. We’re looking for someone adaptable and comfortable navigating changes as the company continues to grow.

Salary: $3,000 to $3,200 (commensurate with experience and skills)

Key Responsibilities:

• Design and implement marketing strategies that drive traffic, leads, and conversions for our SaaS product.
• Lead product-led growth initiatives focused on increasing inbound signups, user activation, and retention.
• Develop and manage influencer and creator-led campaigns for B2B audiences.
• Build and optimize conversion funnels that turn website visitors and content viewers into signups or trial users.
• Collaborate with content, design, and product teams to align messaging, storytelling, and performance goals.
• Analyze and report on campaign performance; use data to inform ongoing experimentation and iteration.
• Balance brand storytelling with measurable lead generation and performance outcomes.
• Leverage AI tools and automation platforms to streamline workflows, enhance personalization, and scale campaigns.
• Identify underperforming channels or campaigns, troubleshoot performance issues, and apply learnings to future strategies.

Requirements:

• Resume in English.
• Proficiency in English (C1/C2 level) for professional communication.
• 4+ years of experience in growth marketing, demand generation, or product-led marketing (preferably for SaaS).
• Proven experience running influencer or creator-driven campaigns with measurable ROI.
• Strong understanding of marketing automation, CRM, and analytics tools (e.g., HubSpot, GA4, Mixpanel, Notion, ChatGPT, etc.).
• Experience designing conversion-oriented landing pages and optimizing user journeys.
• Proficiency with Google Workspace (Docs, Sheets, Calendar), Meta Business Suite, and email marketing platforms.
• Experience using AI assistants and automation tools to streamline workflows.
• Excellent analytical, organizational, and communication skills.
• Ability to balance brand storytelling with data-driven performance goals.