Lifecycle Marketing Manager

About Signos

Signos is on a mission to tackle the obesity epidemic via healthy habits, metabolic signals, and AI. Using a continuous glucose monitor, Signos is powering data-driven weight loss by translating an individual’s metabolic signals into timely recommendations for eating, exercise, and better health. With over 75% of the American population overweight or obese, Signos provides a new way for people to act on their body’s unique response to what they eat. By making micro changes to people’s everyday routines, we can improve health and kickstart weight loss.

About The Role

Signos is a direct-to-consumer program that helps people make healthier decisions while improving their metabolic health. Join a small but mighty cross-functional and collaborative marketing team as the second member of the Lifecycle team.

This role is ideal for someone with a unique combination of creativity and analytical thinking who can take current efforts to the next level. Reporting to the Sr. Lifecycle Marketing Manager, this position will help members understand how their everyday habits impact energy levels, mental focus, and overall health.

The Lifecycle Marketing Manager will play a key role in shaping both acquisition and retention strategies, bringing the Signos brand story to life while optimizing campaigns for engagement and long-term success. From ideating and executing campaigns to analyzing performance and refining messaging, this role will focus on creating meaningful member experiences that deliver real results.

The Opportunity

• Create multi-channel member journeys that feel impactful and not overwhelming across email, SMS, push, and emerging channels
• Execute weekly email campaigns, managing briefs, copywriting, design collaboration, and HTML build
• Act as a campaign execution lead for lifecycle projects by overseeing the campaign calendar and Asana to ensure design, copy, development, and deployment happen on time
• Develop and test new messaging strategies, experimenting with multiple hypotheses to determine what drives engagement, conversions, and better member experiences
• Partner with analytics to drive reporting and optimization, tracking KPIs, reporting on campaign effectiveness, and adjusting strategies accordingly
• Manage select vendor relationships and non-automated data feeds

Requirements

• 4+ years in consumer lifecycle marketing, user engagement or retention
• Background in ecommerce a must; app and/or subscription experience preferred; health and wellness or luxury a bonus
• B2C experience a must; a mix of B2C and B2B a bonus
• Experience with Iterable, Mode, Google Analytics, Parcel, Asana preferred; diverse experience with similar tools will be considered
• Knowledge of dynamic templating/personalization a must
• Strong analytical and problem solving skills
• Excellent written and verbal communication skills
• Basic HTML and CSS skills (you won’t be coding, but you should be able to find the needle in the haystack)
• Solutions over problems attitude a must to succeed in this role
• Light knowledge of CAN SPAM, CCPA, MPP, and other legal and industry challenges a bonus

It is Signos's intent to pay all Signosians competitive wages and salaries that are motivational, fair, and equitable. Signos is committed to fair and equitable hiring practices in alignment with all applicable state and federal guidelines. The goal of Signos's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage long-term retention.

This is a fully remote role located in the United States with the annual base salary listed below. Final compensation will be determined based on qualifications, experience, and other job-related factors.

Pay Range

$110,000—$130,000 USD

What We Offer

• Competitive salaries and fully covered medical, dental, and vision insurance
• Twice yearly fully-covered company offsites
• Fully-covered access to the Signos system including CGM and app access
• 401(k) plan
• MacBook Pro
• A flexible vacation policy
• This role can be fully remote

Signos is an equal-opportunity workplace and values diversity at our company. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, citizenship status, sexual orientation, age, disability status, marital status, gender identity or expression, veteran status, or any other characteristics protected by federal, state or local laws.