Senior Data Analyst, Marketing Mix Modeling (MMM)

HYBRID opportunity in DFW, TX or Northeast, OH areas

Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

The Role

This position provides end-to-end support of Signet Jeweler’s Unified Marketing Mix Modeling (MMM) program from data collection, categorization, and validation to scenario planning and insight development. In this role, you will act as a bridge between the data and marketing teams, interpreting the model’s insights and ensuring they align with business objectives.

The Responsibilities

• Design and build data extracts using SQL, Excel, Alteryx, Tableau, and data analysis skills to efficiently curate large data sets from various data sources to support Marketing Mix Modeling (MMM) data collection while performing cleaning, categorization, and QA as necessary
• Support the development and maintenance of recurring reporting and insight development related to MMM, marketing campaign performance, forecasting, and other marketing team and MMM activities
• Design and build visualizations that present complex data in an easily digestible way, surfacing learnings that drive action (e.g. ROAS trends, channel mix over time, and funnel performance dashboards)
• Present findings/recommendations to all levels of management leveraging an understanding of typical marketing channel behaviors
• Hypothesize based on channel-level knowledge of media partners, tactics, objectives and buy-types and communicate data findings to technical and non-technical stakeholders
• Identify opportunities for process improvements and automation to standardize workflows and improve efficiency
• Support ongoing Learning Agenda analysis using MMM datasets
• Scope ad hoc data/analysis requests and align on approach and timeline in conjunction with management team

The Requirements

• Bachelor’s degree in related field
• 4+ years of MMM strategy experience
• Previous experience in a cross-channel marketing measurement/analytics, MMM, or attribution role at an agency, vendor or brand
• Advanced Excel skills, SQL; data analysis and visualization capabilities using Tableau / Power BI
• Hands-on experience using marketing platforms (Meta, Google, Attentive, SailThru, etc.) to pull datasets commonly required by MMM/MTA models
• Experience with marketing platform campaign data, web analytics tools (Adobe), and sales/financial data (Business Objects)
• An understanding of common marketing tactics/objectives and the associated success metrics with a proven ability to use MMM outputs to inform decisions
• Ability to project manage multiple workstreams while estimating and communicating timelines
• Ability to work cross-functionally with many departments/disciplines throughout the company and with partners

Benefits & Perks

• Competitive healthcare, dental & vision insurance
• 401(k) matching after one year of employment
• Generous time off + company holidays
• Merchandise discount
• Learning & Development programs
• Much more!