Category Marketing Manager

Do you want to work for an exciting, growing FMCG brand? Are you passionate about category insight, data-led decision making and influencing growth with major retailers? Are you looking to join a business that produces premium, high-quality products with sustainability at its core? Look no further!

This fast-growing SME has built impressive momentum, delivering strong YOY growth and showing no signs of slowing down. With clear ambitions to become the number one brand in their category, they are investing heavily in capability – particularly within Category Marketing Management – to unlock the next phase of growth.

As a result of continued success and internal progression, they are now looking to hire a Category & Trade Marketing Manager. This is a brilliant opportunity for someone who thrives on turning data into actionable insight, shaping category strategy and playing a key role in customer conversations. In a collaborative SME environment, you’ll have real ownership and visibility, with the chance to directly influence both internal strategy and external execution.

This is a role for someone who enjoys getting under the skin of the numbers, spotting opportunities and using insight to drive commercial success. The successful candidate will be / have:

• Highly analytical, naturally curious and passionate about category performance and shopper behaviour
• Experienced in working with EPOS, market data and insight tools to generate clear, actionable recommendations
• Organised and detail-oriented, able to manage multiple data streams and projects simultaneously
• A proactive, self-starting mindset with a strong sense of ownership
• Confident communicator, able to translate complex data into compelling, customer-friendly narratives
• A minimum of 4 years’ experience within Category Management / Trade Marketing in FMCG
• Commercially astute, with a strong understanding of pricing, promotions, distribution and retailer dynamics
• A desire to influence, challenge and continuously improve how things are done

The key responsibilities of the role will include:

• Leading category reporting and analysis, identifying key trends and translating these into clear business opportunities
• Developing data-led trade channel plans to drive distribution, visibility and penetration across key customers
• Building compelling category stories and selling decks to support the Sales team in winning with customers
• Partnering closely with retailers, using insight to influence range reviews, merchandising decisions and promotional strategies
• Acting as the category expert internally, ensuring brand plans are aligned with market realities and customer priorities
• Managing insight providers and data sources to ensure the business stays ahead of category developments
• Supporting NPD with robust category rationale, ensuring innovation meets both shopper needs and customer expectations
• Tracking and delivering against key KPIs including rate of sale, stocking points and activation effectiveness

If you’re ready to take ownership of category strategy within a fast-paced, high-growth FMCG business – this is the role for you. A rare opportunity to combine insight, influence and impact in one position.

To apply directly, please send a copy of your CV to sarah@signaturecm.co.uk or alternatively, click 'Apply'.

Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven't been shortlisted for this role.

Please note Signature Career Management is acting as an employment agency.