Hands on Digital Marketing Lead

Job Summary:

We are seeking an experienced and dynamic Digital Marketing & Content Specialist to drive our marketing efforts and enhance our online presence. This hands-on role involves developing and executing digital marketing strategies, creating compelling content, and analyzing campaign performance to optimize results. The ideal candidate will bring a blend of creativity, technical expertise, and strategic thinking to help grow our brand.

Key Responsibilities:

Digital Marketing:

• Plan, execute, and optimize PPC, social media ads, email marketing, and SEO/SEM campaigns.
• Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
• Manage and grow the company’s social media presence across platforms (LinkedIn, Twitter, etc.).
• Create, manage, and optimize paid ad campaigns (Google Ads, LinkedIn Ads).
• Conduct keyword research and competitor analysis to improve campaign performance.
• Manage email marketing campaigns using platforms such as Mailchimp, HubSpot, etc.

Content Creation:

• Produce high-quality content, including blog posts, case studies, website copy, and social media content.
• Design engaging visual content using tools like Canva, Adobe Creative Suite, etc.
• Develop and manage the content calendar to ensure alignment with marketing goals.
• Ensure all content is aligned with the brand’s voice and tone.

General Marketing:

• Collaborate with cross-functional teams to define and execute marketing strategies.
• Implement B2B marketing strategies tailored to target audiences.
• Maintain brand consistency across all marketing platforms.
• Support lead generation through optimized landing pages and email campaigns.

Qualifications:

• 5 years of hands-on experience in digital marketing.
• Proven expertise in PPC, SEO/SEM, email marketing, and content creation.
• Proficient with analytics tools (Google Analytics, SEMrush) and social media management.
• Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
• Strong written and visual content creation skills.
• Familiarity with design tools like Canva or Adobe Creative Suite.
• Excellent communication, teamwork, and organizational skills.
• Ability to work in a fast-paced, dynamic startup environment.