SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities. SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit: www.sigsauer.com

Position Summary

The Marketing Analytics Analyst II will be responsible for analyzing and optimizing our marketing campaigns across various digital platforms. This role will play a crucial part in driving data-informed decision-making and improving our marketing ROI.

FLSA: Exempt

Job Duties And Responsibilities

Develop and implement analytics strategies for multi-channel marketing campaigns.
Manage and analyze data from various sources including Google Analytics, paid advertising platforms, and social media.
Create comprehensive reports and dashboards to communicate campaign performance to stakeholders.
Identify trends, insights, and optimization opportunities to improve campaign effectiveness.
Collaborate with marketing and sales teams to align analytics with business objectives.
Design, implement, and analyze customer experience metrics, including Net Promoter Score (NPS), customer satisfaction surveys, and other CX analytics.
Stay up-to-date with industry trends and best practices in marketing analytics.

Education/Experience & Skills

Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
3+ years of experience in marketing analytics or similar role.
Demonstrated proficiency in Google Analytics and Google Tag Manager.
Extensive experience with paid advertising platforms (Google Ads, Meta Ads, etc.).
Proficiency with social media management and listening tools (e.g., Sprout Social.
Strong knowledge of data visualization tools (e.g., Tableau, Power BI).
Experience with customer experience metrics, including NPS, survey design, and CX analytics.
Excellent analytical and problem-solving skills.
Strong communication skills, both written and verbal.
Experience with marketing automation platforms (e.g., Klaviyo, Eloqua).
Knowledge of SQL and Python for data analysis.
Familiarity with the firearms industry and related regulations.
Experience with A/B testing and conversion rate optimization.
Data-driven decision making.
Strategic thinking and planning.
Attention to detail.
Project management.
Cross-functional collaboration.
Adaptability and continuous learning.

Working Conditions

Prolonged periods of sitting at a desk and working at a computer using a keyboard and mouse performing repetitive tasks.
Ability to open file cabinets, reach with hands and arms, bend, and twist, lift and move files.
Ability to lift up to 25 pounds.
Must wear required Personal Protective Equipment (PPE) where required.
Must comply with all work exposure EH&S training requirements and adhere to SIG SAUER Inc. Security Mandates.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.