At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

Overview & Outcomes

TheDigitalMarketing Sr Specialistwill assist in driving revenue through supporting the execution and measurement of batch email, push, SMS and Direct Mail campaigns. This includes developing content strategy, creative briefs, overseeing the creative development process, and working with our Tech Ops team to set-up the campaign for accurate deployment.

This role will serve as an expert for the CRM channels batch process and execution. The ideal candidate will be comfortable working in a dynamic fast paced environment partnering with marketing teams, internal operations teams, and creative partners.

Key Responsibilities

Lead campaign execution from kickoff to deployment, including managing project timelines, overseeing creative development and web production, creating links, and performing QA on the final proofs.
Write cohesive, organized and logical creative briefs for campaigns. Ensure creative briefs, creative executions, and test strategies align with campaign strategies and objectives.
Partner with a variety of work partners to ensure projects are executed successfully.
Propose and plan a variety of tests, ensuring they meet expectations and will deliver clean test results.
Work with an in-house design team to ensure creative delivers on brief requirements, will drive engagement, is right for the audience, and aligns with channel best practices.
Collaborate with work partners in multiple time zones to build and deploy campaigns.
Attend and participate in weekly meetings with cross-functional work partners and be able to speak to campaign strategy.
Ability to access post-campaign metrics, understand drivers of performance, and derive insights for future campaigns.

Qualifications

3-5 years of email and/or push, SMS marketing experience
Experience with creative briefing and creative execution best practices for email and/or push, SMS marketing.
Strong analytical skills and data interpretation capabilities.
Ability to manage multiple projects at once and meet deadlines, with great attention to detail.
Ability to manage expectations and proactively find solutions to unexpected issues.
Ability to collaborate with people in a virtual environment and different time zones.
Experience in customer segmentation strategies.
Excels in verbal, written and interpersonal communication skills – particularly when collaborating with cross-functional teams.
Proficient with Excel, PowerPoint, and Word.
Understanding of major ESP capabilities such as Salesforce Marketing Cloud is a plus.
Experience with HTML coding a plus
Experience using Figma is a plus.
Experience with project management tools such as Workfront, Asana, or JIRA is a plus.

Supporting a diverse and inclusive workforce is important to Shutterfly not only because it directly reflects our value of Embracing our Differences, but also because it’s the right thing to do for our business and for our people. We welcome all applicants and evaluate them based on their qualifications, without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or other characteristic covered by law. Learn more about our commitment to Diversity, Equity, and Inclusion on our Career Site.

This position will accept applications on an ongoing basis until filled.

The compensation package for this role is based on multiple factors, such as job level, responsibilities, location, and candidate experience. The base pay ranges included below are specific to the locations listed, and may not be applicable to other locations.

California : [$78,000-$110,750]

Connecticut and New York: [$78,000-$101,250]

Colorado, Illinois, Minnesota and Washington: [$78,000-$93,750]

Nevada: [$73,250-$101,250]

Maryland and New Jersey: [$84,250-$101,250]

Hawaii : [$73,250 – $88,250]

This position may be eligible for a bonus incentive, health benefits, a 401K program, and other employee perks. More details about our company benefits can be found at https://shutterflyinc.com/benefits/.

This opportunity can be remote, but candidates must reside in a state in which Shutterfly is registered to do business. This includes all US states except District of Columbia, North Dakota, Mississippi, Rhode Island, Vermont, and Wyoming.

This position will accept applications on an ongoing basis until filled.