SHOPLINE is one of the largest and fastest growing global commerce Software-as-a-Service and solution providers. The SHOPLINE platform offers an integrated suite of intelligence-driven commerce technologies, APIs, resources and a rich ecosystem of partners that empowers brands to build, launch and scale their businesses around the world. As SHOPLINE continues to innovate across omni-channel engagement, social commerce, and intelligent point-of-sales solutions, we’re looking for individuals who are passionate about pushing the boundaries of commerce to join our team.
WHAT YOU’LL BE DOING:
- Develop and execute multi-channel demand generation campaigns to drive high-quality leads and contribute to revenue growth across several geographical regions, including North America, EU and APAC.
- Collaborate with product marketing, and global partnership teams to identify target customer segments, test new messaging, and optimize campaign performance.
- Be highly focused on increasing marketing ROI, with a strong focus on SQL conversion, ROAS, CPL and others.
- Create engaging content for our blog, social media, and other digital channels for lead nurturing
- Conduct ongoing analysis of campaign performance, making data-driven recommendations for continuous improvement.
- Provide insights on marketing spend efficiency, customer acquisition costs, and funnel optimization.
- Support the planning and execution of marketing and partner events
WHO WE ARE LOOKING FOR:
- Bachelor’s degree or equivalent professional experience in marketing, business, communication, or related field.
- Minimum of 6 years’ B2B demand gen experience for a SaaS company
- Excellent analytical skills with the ability to translate data into actionable insights and strategies.
- Accountable for achieving measurable marketing and business outcomes.
- Experience with planning and managing events and conferences.
- Expertise in marketing automation platforms, CRM systems (e.g., Salesforce), and data analytics tools.
- Proven track record of managing end-to-end demand generation programs and driving measurable results.
- Ability to build and manage complex marketing funnels focusing on conversion and ROI.
- Experience in SaaS, technology, or ecommerce related industries.
WHY YOU SHOULD JOIN US:
- We offer employees a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
- 401(k) program to help you invest in your future.
- We work in a fun, inclusive, collaborative culture where we encourage creativity and new ideas.
- You’ll be able to steer our future roadmap to improve our products, and see the results of your input manifest in the success of our customers.
- We maintain flexible working hours. Our priority is on getting the job done.
- In a flat-structured environment, you will be able to work independently and collaboratively across different teams.