The Partner Marketing team drives the growth engine that enables Shopify Partners to bring more Shopify to the world. We accomplish this through strategic planning, flawless execution, and continuous optimization of partner marketing initiatives across our ecosystem.

As the Partner Marketing Team Lead, you'll lead a high-performing team of partner marketers responsible for developing and executing comprehensive go-to-market strategies with our diverse partner ecosystem, including Global System Integrators (GSIs), Independent Software Vendors (ISVs), and Agency partners. Your team will own the portfolio of Shopify’s most strategic partner; building comprehensive GTM plans to support our key lines of business – retail, direct-to-consumer, and B2B, delivering measurable commercial impact.

This role requires an exceptional marketing leader who can build and coach teams to excellence while identifying high-leverage strategic opportunities. You have a proven track record of developing teams that create sophisticated, multi-channel marketing campaigns focused on commercial outcomes. You excel in complex stakeholder environments and effectively navigate executive level relationships to align diverse priorities toward common objectives.

Responsibilities:

Team Leadership: Build, develop, and lead a team of high-performing partner marketers, providing clear direction, coaching, and development to drive next-level performance
Strategic Vision: Define the overarching partner marketing strategy across Shopify's retail, DTC, and B2B lines of business, balancing brand building with demand generation
GTM Excellence: Architect innovative go-to-market strategies across partner types (GSIs, ISVs, and Agencies), ensuring cohesive programs that deliver qualified leads and revenue
Portfolio Management: Guide your team in managing a diverse partner portfolio, establishing performance frameworks and routinely assessing partner impact
Brand & Demand Balance: Develop comprehensive marketing strategies that build Shopify's brand presence via our partner ecosystems while driving measurable demand generation
Budget Oversight: Strategically allocate marketing budgets across partner initiatives while implementing robust measurement systems to assess program effectiveness, driving both pipeline and return on investment
Cross-Functional Leadership: Collaborate with Partnerships, Sales, Product, and Product Marketing leaders to drive shared commercial objectives
Team Development: Foster a culture of excellence by mentoring marketing managers and developing future leaders within your organization
Executive Communication: Deliver compelling presentations and recommendations to senior leadership and partner executives

Qualifications:

Proven leadership experience in B2B marketing, with specific expertise in managing diverse partner ecosystems including GSIs, ISVs, and Agencies
Track record of building and developing high-performing marketing teams, with demonstrated success in coaching team members to deliver exceptional results
Demonstrated ability to create comprehensive GTM strategies that balance brand building with demand generation across different business lines and customer segments
Experience leading teams that execute sophisticated marketing programs with measurable commercial impact
Exceptional stakeholder management skills, with ability to navigate complex relationships at all levels including C-suite
Strategic vision coupled with tactical expertise – able to set direction while ensuring flawless execution
Experience informing and influencing commercial business strategy at senior levels
Ability to thrive in uncertainty, resolve ambiguity, and lead teams through complex challenges
Experience working with global teams and executing effectively across time zones and cultures

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Use AI tools reflexively as part of your fundamental workflow
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work