The Retail Partner Marketing Manager will be responsible for scaling Shopify's retail partner marketing programs across EMEA, driving co-marketing initiatives that bring Shopify's unified commerce solutions to retail merchants.

This role focuses on building scalable, one-to-many marketing programs for our growing retail partner ecosystem, working closely with retail Partner Development Managers and the Events team to accelerate partner-led demand and market expansion.

The primary focus is on achieving commercial outcomes through scalable retail partner marketing programs, enabling retail-focused partners to effectively position and sell Shopify's point-of-sale and unified commerce solutions.

What Success Looks Like

This role demands strong retail marketing expertise, an understanding of unified commerce and point-of-sale solutions, effective cross-functional collaboration, and the ability to create scalable programs that serve multiple partners simultaneously.

You will enable retail partners to successfully market Shopify solutions, with a particular focus on expanding into key European markets.

Specifically, success means:

Launching co-marketing programs that generate qualified retail merchant leads through the partner network.
Creating scalable, repeatable marketing campaigns and assets that multiple retail partners can activate.
Increasing partner engagement with Marketing Development Funding (MDF) specifically for retail-focused initiatives.
Growing Shopify's presence in retail markets through impactful partner campaigns, with particular focus on France and other key European markets.
Enabling retail partners to effectively communicate Shopify's unified commerce value proposition.
Building strong collaborative relationships with retail PDMs, events teams, and regional stakeholders.
Providing data-driven insights on retail partner marketing performance and ROI.

Responsibilities

Design and execute scalable co-marketing programs for retail-focused agency and technology partners across EMEA.
Work closely with retail Partner Development Managers to align marketing programs with partner sales priorities and merchant needs.
Collaborate with Event Marketing and regional teams to integrate retail partner marketing with event strategies.
Manage marketing opportunities and provide consultative support to help retail partners drive successful campaigns.
Develop market-specific programs and messaging, particularly for the French market and other priority regions.
Own end-to-end execution of retail partner go-to-market programs at scale, measuring effectiveness and optimizing for ROI.
Manage quarterly MDF budget allocation for retail partner programs.
Use data and insights to inform retail partner marketing strategy, messaging, and campaign development.
Enable retail partners with training, best practices, and resources to improve their marketing effectiveness.
Work cross-functionally with Partnerships, Sales, Product, and Product Marketing teams to ensure alignment with retail go-to-market priorities.
Track and report on marketing performance, including pipeline contribution, lead generation, and partner engagement metrics.
Produce and deliver presentations to internal and partner audiences.

Requirements

Proven track record in retail marketing, B2B partner marketing, or channel marketing within retail technology or SaaS environments.
Strong understanding of retail and point-of-sale solutions - experience with unified commerce, omnichannel retail, or retail technology platforms highly preferred.
Experience creating and executing scalable marketing programs that serve multiple partners or customers simultaneously.
Ability to work effectively with agency partners and retail-focused technology partners.
Strong project management and organizational skills with ability to manage multiple programs concurrently.
Excellent communication skills and ability to influence partners and internal stakeholders.
Collaborative approach with experience working across teams (sales, product, events, regional marketing).
Data-driven mindset with ability to measure, analyze, and optimize marketing program performance.
French language skills at professional working level (highly preferred).
Comfortable working in a fast-paced environment with competing priorities.
Experience with marketing automation, CRM tools (Salesforce), and analytics platforms.
Proven ability to translate product features into compelling partner and merchant value propositions.

Nice to Have

Experience marketing within the Shopify ecosystem or similar e-commerce platforms.
Background working with retail merchants or understanding of retail merchant pain points.
Experience in French or other European retail markets.
Familiarity with retail industry trends, challenges, and buying behaviors.
Agency-side experience or experience managing creative/content production.
Additional European languages (Spanish, German, Italian).
Experience with event marketing or integrating events into broader marketing programs.
Knowledge of retail POS systems, inventory management, or omnichannel commerce solutions.

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

Care deeply about what you do and about making commerce better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Use AI tools reflexively as part of your fundamental workflow
Embrace differences and disagreement to get shit done and move forward
Work digital-first for your daily work