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shopify
shopify

Lead, Performance Marketing Manager, TV & Audio (Americas)

Location

Remote restrictions apply
See all remote locations

Salary Estimate

N/AIconOpenNewWindows

Seniority

Lead

Tech stacks

Shopify
Marketing strategies
Data Science
+26

Permanent role
12 days ago
Apply now

About The Role

Join Shopify's Growth team, where diverse backgrounds and skill sets converge to drive significant business growth. We value creativity, collaboration, and strong, capable teams. We have a cutting-edge, expanding Audio and TV marketing program with high business impact & visibility, global impact, and wide-open opportunity for growth. You will work closely with your peers in Data Science, Creative & Product to drive marketing innovation and experimentation. This role will require you to build strong relationships and partnerships with teams of different disciplines, in many regions and at all levels.

Responsibilities

  • Acting as the POC for channel expansion and optimization across internal stakeholders and external partners such as media buying agencies, creative agencies and measurement partners.
  • Driving new, high-value merchants to the Shopify platform within our efficiency targets globally and coordinating with the other elements of our audio and TV strategy including broadcast, podcast and streaming.
  • Developing a deep understanding of marketing trends and opportunities across our priority regions (Americas, Europe, Asia and Australia) to feed program strategy, program expansion and increased performance.
  • Leveraging marketing tech and automation to scale our program, collaborating with our engineering, data science teams and MarTech colleagues.
  • Formulating and executing experiments across the marketing funnel that drive exponential growth for Shopify and ensure we understand the incremental impact of our program.
  • Proactively communicating the progress and financial health of the program across the organization as an individual contributor and representative of the team.

Qualifications

  • A successful track record in managing direct response campaigns using broad reach mediums.
  • Experience building full funnel programs that meet efficiency targets including measurement, creative and tactic level strategy for all parts of the funnel- from direct response to audience reach and beyond.
  • Ability to analyze raw data and develop actionable insights related to marketing activity. Understanding of basic statistics and mathematical modeling concepts such as statistical significance, standard deviations, hypothesis testing, and regression analysis.
  • Data visualization skills and the ability to translate complex data concepts into actionable insights. Strong experience with analytics tools such as Excel, Google Sheets, Mode, Tableau, SQL queries and Google Analytics.
  • Excellent leadership and communication skills, capable of motivating and guiding teams inside Shopify and our external partners.
  • Ability to thrive in a fast paced environment and have the ability to navigate through ambiguity and work with minimal guidance.

About Shopify

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

About You

Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you can:

  • Care deeply about what you do and about making commerce better for everyone
  • Excel by seeking professional and personal hypergrowth
  • Keep up with an unrelenting pace (the week, not the quarter)
  • Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
  • Bring critical thought and opinion
  • Use AI tools reflexively as part of your fundamental workflow
  • Embrace differences and disagreement to get shit done and move forward
  • Work digital-first for your daily work

About shopify

👥5001-10000
📍Ottawa, Ontario, Canada
🔗Website

shopify Service

shopify product / service
shopify product / service
shopify product / service
shopify product / service
shopify product / service

How does shopify work?

allows anyone to set up an online store and sell their products.

Company culture

Passion over skills

Taking risks by experimenting with new ideas is key: recognizing that failures occur and still should be celebrated, just like successes.

Life story conversations

learn about you as a human being

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