Head – Marketing, Branding & Automation

Role Overview

We are seeking an experienced and growth-oriented Head – Marketing, Branding & Automation to lead the institute's marketing strategy and build a robust admission generation ecosystem. This role goes beyond social media marketing. The ideal candidate will be responsible for creating structured lead generation systems, implementing CRM and automation processes, improving inquiry-to-admission conversion, and enhancing SIRE's brand visibility and credibility across Ahmedabad and Gujarat. The candidate should possess a strong understanding of branding, admission funnels, automation tools, CRM management, lead nurturing, outreach campaigns, and performance tracking.

Key Responsibilities

Marketing & Brand Strategy

• Develop and execute the overall marketing strategy for SIRE.
• Define and strengthen the institute's brand positioning in the real estate education sector.
• Build marketing systems that generate high-quality inquiries and admissions.
• Improve brand visibility through online and offline initiatives.

Admission Funnel Management

• Design and optimize the complete student acquisition journey.
• Track and improve conversion at every stage:
• Inquiry
• Counselling
• Demo Class
• Walk-in
• Admission
• Identify and reduce lead leakage points.

CRM & Marketing Automation

Establish And Manage CRM-driven Workflows And Automation Systems, Including

• New inquiry response automation
• Brochure sharing workflows
• Counsellor follow-up reminders
• Demo class invitations
• Webinar reminders
• Walk-in confirmations
• Payment reminders
• Student onboarding communication
• Feedback collection processes
• Alumni engagement campaigns

Lead Generation & Growth Channels

Develop And Manage Growth Channels Such As

• College outreach programs
• Corporate partnerships
• Referral programs
• Webinar funnels
• Open-house events
• Google Search campaigns
• SEO initiatives
• WhatsApp campaigns
• Email marketing campaigns
• Strategic partnerships with developers, brokers, and real estate organizations

Analytics & Reporting

• Monitor lead source effectiveness.
• Track lead quality and conversion rates.
• Measure counsellor follow-up discipline.
• Analyze walk-in, demo attendance, and admission ratios.
• Create weekly and monthly leadership dashboards.
• Provide actionable recommendations based on performance data.

Cross-Functional Coordination

Work Closely With

• Admissions Team
• Counsellors
• Operations Team
• Content Team
• Website Development Team
• Creative Agencies
• CRM Vendors
• Automation Partners

Key Skills

Required Skills

• Marketing Strategy
• Brand Positioning
• Growth Marketing
• Admission Funnel Management
• CRM Administration
• Lead Tracking Systems
• WhatsApp Automation
• Email Marketing Automation
• Landing Page Optimization
• Conversion Rate Optimization
• Google Search Campaign Coordination
• Outreach Program Management
• Performance Analytics
• Dashboard Reporting
• Vendor Management

Preferred Tools

• CRM Platforms
• WhatsApp Business API
• Email Marketing Platforms
• Google Analytics
• Google Sheets
• Google Forms
• Landing Page Builders
• Zapier
• Make.com
• Dashboard & Reporting Tools
• Website CMS Platforms
• Google Ads

Qualifications

5–10 years of experience in Marketing, Branding, Growth, Marketing Operations, or Business Development.  Proven experience in building lead generation and conversion systems.  Strong understanding of customer journeys and funnel management.