Senior Marketing Data Analyst

Impact

As a remote Senior Marketing Data Analyst located in Atlanta, GA, Birmingham, AL, or Minneapolis, MN you will assist with cross-channel media performance analysis and reporting with the goal to partner across marketing for fast and accurate reporting. This role is responsible for driving analytics-based channel investment performance recommendations and influencing decisions throughout the organization.

While no two days are the same, you will lead and manage ad-hoc marketing analysis and reporting, integrating media marketing analytics tools and agency partner inputs. You will act as a Marketing SME of conceptualizing and developing data-driven, actionable business analysis to help solve business challenges across marketing channels. In this role, it's not only about data, but also telling the story, leveraging data and insights to inform action. You should expect high levels of interaction with the Owned, Media and Marketing Leadership team to provide updates on segment-level performance and optimization as well as close partnership with the Data Science organization. You will maintain vendor relationships to source data, refresh models, tighten data integrations for specific attribution models and build/support dashboard outputs. You will collaborate on testing opportunities to gain insights across channels and tactics to continually improve how we go to market. You will leverage market data to understand changes in competition and business performance, providing hand-on, real-time analysis and recommendations which may include securing buy-in on quick-turn optimizations.

What's make you successful

• You have a Bachelor’s Degree in Engineering, Mathematics, or similar STEM field
• You have 5 years of experience in strategic analytics
• You have experience in working with a variety of data sources, such as DMP, DSP, ad server data
• You have experience in Marketing Analytics
• You have expertise in Tableau, Google Analytics, or similar digital analytics tool
• You have experience in a consulting role or business advisory role
• You have experience with creating marketing reports utilizing strong analytical skills, attention to detail, and knowledge of Retail KPIs; capable of summarizing large amounts of quantitative data to build key messages and influence partners
• You have excellent attention to detail and executive presence
• You have experience developing relationships and driving influence
• You understand marketing channels
• You are a self-starter with the ability to work independently and handle multiple tasks in a fast-paced environment