Social Media Manager & Content Creator

ShineWater – The Boldest Beverage in the Cooler

WHO WE ARE:

At ShineWater, we don’t just hydrate—we elevate. We’re boldly flavored. Vitamin-infused. 100% of your daily Vitamin D in every crack of the can. We’re not just another beverage brand—we’re a movement of health, hustle, and feel-good energy.

Now, we’re looking for a wildly creative, trend-obsessed, self-starting Social Media Manager & Content Creator to take our socials from “ooooh” to “holy $#!%, who made that?!”

ABOUT THIS ROLE:

This isn’t your average social media job. You’re not just “posting.” You’re building a digital world. You’ll own our entire social game—strategy, content, influencers, analytics, brand voice, video, memes, reels, all of it. If you live and breathe TikTok transitions, Instagram stories, and know how to light a product shot like a pro—keep reading.

You’ll be the solo showrunner (for now), reporting directly to the founders and making content that stops thumbs, sparks DMs, and creates buzz in real life. We want energy, imagination, and the hunger to build something big.

WHAT YOU’LL DO (Aka Your Superpowers):

Strategy & Campaigns

• Dream up and execute scroll-stopping content calendars for Instagram, TikTok, YouTube Shorts, Facebook, Threads, X, LinkedIn and more

• Launch viral campaigns that blend storytelling, humor, and strategy (we want people laughing and clicking “add to cart”)

• Sync social efforts with product drops, store launches, and national campaigns

Content Creation

• Concept, shoot, edit, and produce A+ content tailored to each platform

• Own the full production flow—from script to shoot to final cut

• Keep our voice fresh, fun, and unmistakably ShineWater

Analytics & Optimization

• Track, measure, and tweak—so our content hits harder every time

• Build monthly reports with real insights (not fluff) that fuel the next big move

Trend Spotting

• If there’s a trending sound, meme, or moment—we’re already on it (thanks to you)

• Keep our content fresh, relevant, and a step ahead of the algorithm

Influencer & Community Management

• Build authentic relationships with creators and influencers

• Coordinate UGC, brand collabs, giveaways, and surprise & delight moments

• Help create and maintain brand standards for influencer interactions

• Manage influencer and campaign budgets with precision and style

Brand Stewardship

• Be our voice. Protect it, evolve it, and bring it to life online

• Engage with the ShineWater community like a real human (not a bot)

• Collaborate with our marketing, retail, and design teams to keep everything aligned and elevated

YOU’RE OUR PERSON IF:

• You’ve run social media for a national brand or fast-growing CPG (3–5 years of standout experience)

• You’ve made content that’s gone viral (and can prove it)

• You’ve got the creative AND the technical chops (Instagram, TikTok, YouTube Shorts, Canva, CapCut, Adobe Suite, Final Cut, whatever gets the job done)

• You’re part strategist, part storyteller, part videographer, part trend-scout

• Your copywriting slaps (and you know what “slaps” means)

• You’re obsessed with analytics but never boring

• You thrive solo but love a great team vibe

• Bonus points if you’ve worked with influencer platforms and dabbled in paid social

WHY SHINE WITH US:

• Run the show—total ownership of the brand’s social media universe

• National brand, big goals, and your work will be everywhere

• Creative freedom (we want you to try the bold idea)

• Health-focused mission + super cool team

• Competitive salary, benefits, and ShineWater perks

HOW TO APPLY:

Send your resume, portfolio, and links to any viral content or social campaigns you’ve created. And here’s the twist:

Include a short video reel telling us why you’re the one to make ShineWater shine online. Show us your energy, vibe, and style. Make us stop scrolling.

Let’s build something unforgettable.