Step into one of the most exciting and fastest-growing sectors in the economy with ShiftCare! As the market leader in Australia, we're transforming care management for home care, disability, aged care and healthcare providers. Our innovative platform simplifies scheduling, client management, billing, and compliance, empowering care professionals to deliver exceptional care.

Key Responsibilities:

Content Strategy & Development:
Brief up to 15 blog posts per month based on competitor analysis and SEO insights across three regions (Australia, US, and Canada)
Develop and brief topics for eBooks and white papers for our team of writers to execute
Develop and maintain comparison landing pages targeting industry competitors
Own backlink acquisition strategy, managing a budget of approx. $5000 p/m
SEO Optimisation:
Ensure the website is fully optimised for best practice SEO, including on-page and technical SEO
Align website content strategically with target keywords, managing and updating the list of target keywords
Conduct regular site audits to identify and fix SEO issues such as broken links, duplicate content, and site speed problems
Keyword Research & Analysis:
Conduct comprehensive keyword research to inform content strategy and facilitate paid search campaign optimisations
Monitor keyword rankings and adjust strategies to improve organic visibility
Reporting & Analytics:
Own and manage SEO reporting for all three regions, providing insights and recommendations based on performance data
Utilise tools like Google Analytics, Search Console, and SEO platforms to track and report on KPIs
Collaboration:
Work closely with the Content, Design, and Development teams to implement SEO best practices
Coordinate with the paid search team to align organic and paid strategies
Implement new SEO strategies and tactics as appropriate

Skills & Experience:

Essential:
Minimum of 7 years of experience in SEO, preferably in a SaaS or technology environment
Proven track record of improving organic search performance and driving growth
Strong understanding of search engine algorithms and ranking methods
Proficient in SEO tools such as SEMrush, Ahrefs, Moz, or similar
Experience with web analytics tools (e.g., GA4)
Familiarity with content management systems (e.g., Statamic) and basic HTML/CSS knowledge
Excellent analytical skills and data-driven mindset
Desirable:
Experience in the disability, aged care, or healthcare sectors
Knowledge of the NDIS industry
Experience working across international markets

Team & Reporting Structure:

You will be joining a close-knit Marketing, working remotely and reporting directly to the Head of Marketing. This role offers the opportunity to collaborate with cross-functional teams and contribute significantly to our international growth strategy.