SEO & Performance Marketing Specialist

Role Overview

We are looking for an SEO & Performance Marketing Specialist with strong experience in eCommerce and Shopify. The ideal candidate should be able to manage paid advertising campaigns, improve organic search visibility, optimize website performance, and use data-driven strategies to increase revenue, ROAS, and conversions.

Sheet Story company overview

Sheet Story is a UK-based bedding and home textiles brand offering soft, comfortable, and thoughtfully designed products for modern homes. Our range includes bamboo bedding, fitted sheets, duvet cover sets, pillowcases, and mattress protectors. The brand focuses on quality fabric. Sheet Story sells through its own website and on Amazon UK, aiming to become a trusted British bedding brand known for comfort, quality, and honest value.

Key Responsibilities

• Plan, manage, and optimize Google Ads campaigns.
• Run Meta Ads campaigns across Facebook and Instagram.
• Manage TikTok Ads and Pinterest Ads campaigns.
• Improve organic traffic through technical SEO, on-page SEO, off-page SEO, and link-building strategies.
• Conduct keyword research and competitor analysis.
• Develop content strategies for blogs, product pages, collections, and landing pages.
• Optimize Shopify stores for SEO, performance, and conversions.
• Improve local SEO visibility where relevant.
• Monitor campaign performance, CPA, ROAS, rankings, traffic, and conversion rate.
• Prepare regular performance reports with clear insights and action plans.
• Use AI tools to improve marketing productivity, research, content planning, and campaign optimization.

Required Skills & Experience

• Minimum 2 years of relevant SEO and paid ads experience.
• Mandatory experience with Shopify SEO.
• Strong experience with eCommerce marketing.
• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.
• Strong understanding of technical SEO, on-page SEO, off-page SEO, keyword research, and content optimization.
• Ability to improve keyword rankings, organic traffic, CPA, ROAS, revenue, and conversion rate.
• Experience using AI tools for marketing workflows.
• Fluent English preferred.
• Google Ads certifications preferred.

Candidate Must Provide

• CV / Resume
• Portfolio
• Case studies
• Google Ads certifications, if available
• Examples of SEO results achieved
• LinkedIn profile

Benefits

• Performance bonus
• Paid leave

Ideal Candidate Profile

The ideal candidate has practical eCommerce marketing experience, understands Shopify, can show measurable SEO and paid ads results, and is comfortable working with performance targets such as organic traffic growth, ROAS improvement, CPA reduction, revenue growth, and conversion rate improvement.

Application Question

1. How many years of experience do you have in SEO and paid advertising?
2. Have you worked on Shopify SEO before? Please share examples.
3. Which platforms have you managed ads on: Google, Meta, TikTok, and Pinterest?
4. What SEO results have you achieved for previous clients or employers?
5. What is the highest ROAS improvement or CPA reduction you have delivered?
6. Which AI tools do you use for marketing, SEO, or ads?
7. Are you available to work from the Faisalabad office/hybrid?
8. Are you applying for full-time or part-time?