Social Marketing Coordinator

About Shatterproof

Shatterproof was founded in 2013 to fill the gap for a well-funded, national, coordinated effort to

reverse the course of the addiction health crisis, with the singular goal of ending the devastation

addiction is causing our families. We know there are science-based solutions that can prevent

and treat this disease, and we are committed to what research has proven to be effective. We

have identified three priority pillars: transforming addiction treatment, ending addiction stigma,

and educating and empowering communities.

Transforming Addiction Treatment: Shatterproof is transforming the U.S. healthcare system for

the more than 40 million Americans living with a substance use disorder (SUD). Like anyone

suffering from a disease, those with this disease deserve access to treatment that is based on

science, complemented by a supportive recovery community, both free of shame and stigma.

Removing barriers to lifesaving treatment is a core mission focus of Shatterproof.

Ending Addiction Stigma: Shatterproof’s National Stigma Initiative replicates the success of other

transformational social movements — such as HIV/AIDS activism, cancer awareness, and

marriage equality — in catalyzing the change needed to create a more tolerant, more

compassionate, and healthier future. We are committed to creating solutions that are adept at

changing attitudes and behaviors and ultimately closing SUD treatment gaps and health inequities

for historically disadvantaged populations who experience compounded discrimination and bias.

Supporting and Empowering Communities: Shatterproof is committed to educating and

empowering our families and communities nationwide by providing supportive and evidence-based resources related to prevention, treatment and recovery from addiction.

Learn more in our 2024 Return on Investment Report.

POSITION:

The Social Marketing Coordinator supports Shatterproof’s mission to end the addiction crisis

and save lives by helping bring our message to life across social media. Reporting to the Senior

Digital Manager, this role is responsible for creating, producing, editing, scheduling, and

publishing content across all organic social platforms — including Facebook, Instagram,

LinkedIn, X, and TikTok — while tracking and reporting on performance.

The ideal candidate is a creative storyteller and skilled communicator who thrives in a fastpaced, collaborative environment. They are passionate about social media trends, eager to learn, and motivated to grow Shatterproof’s reach and engagement through high-quality content and community management.

Duties And Responsibilities

Social Marketing Coordinator

• Create, edit, and publish engaging daily social content that advances Shatterproof’s

mission, programs, and campaigns.

• Ensure content aligns with brand voice, tone, and visual identity
• Work collaboratively with the Marketing + Communications team to populate and

maintain a social media calendar in Airtable.

• Schedule and publish approved content using Sprout Social
• Source and adapt photos, videos, and graphics for platform-optimized formats
• Support live event coverage on social media
• Conduct social listening to identify trends and engagement opportunities
• Monitor social media channels daily, engaging with followers, responding to comments

and messages, and escalating issues as needed.

• Foster positive community interactions that align with Shatterproof’s values of empathy

and compassion.

• Assist in developing engagement tactics to drive meaningful interactions and follower

growth.

• Track and analyze key social metrics across platforms using Sprout Social
• Produce regular performance reports with insights and recommendations to improve

engagement and reach.

• Use data to inform content adjustments and identify growth opportunities

QUALIFICATIONS:

The ideal candidate qualifications include:

• Bachelor’s degree in marketing, communications, digital media, or a related field
• 1–3 years of experience in social media management, preferably in a nonprofit or causedriven organization
• Strong understanding of social media platforms, trends, and best practices
• Excellent writing, editing, and visual storytelling skills
• Proficiency in Sprout Social and Airtable preferred (or equivalent social management

and project management tools).

• Experience with Canva, Adobe Creative Suite, or other design tools a plus
• Organized, detail-oriented, and able to manage multiple projects with tight deadlines
• Collaborative team player with strong communication skills and a proactive work ethic

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