Marketing Director

About the Job

Shared Drive is seeking an experienced Marketing Director to join our growing team and help lead the day-to-day strategy, execution, and performance of marketing across our client portfolio.

We support homebuilders and businesses across the country with integrated marketing, branding, digital strategy, technology, and online sales support designed to create stronger customer journeys and measurable business results.

At Shared Drive, we believe strong marketing leadership goes beyond managing deliverables. It requires understanding the bigger picture, identifying what is working and what is not, developing people, making confident decisions, and turning strategy into action.

This role is ideal for an experienced marketing leader who can move comfortably between strategy and execution, lead client conversations, coach a team, evaluate performance, and take meaningful ownership of the work.

About the Role

As Marketing Director, you will lead marketing strategy for assigned client accounts while providing strategic oversight across the broader Shared Drive client portfolio.

You will work closely with the Chief Marketing Officer to translate high-level strategic direction into clear, executable plans while taking ownership of the day-to-day decisions, coaching, quality control, client communication, and problem-solving required to move marketing initiatives forward.

This role requires someone who understands how brand, content, digital marketing, websites, email, social media, paid advertising, CRM, automation, creative, lead generation, and the customer journey work together as part of one integrated strategy.

You should be equally comfortable reviewing a marketing strategy, coaching a team member, evaluating campaign performance, leading a client discussion, identifying a breakdown in execution, and determining what needs to happen next.

Marketing leadership experience is required. Agency and homebuilding experience are strongly preferred.

Responsibilities

Client Marketing Strategy & Leadership

• Lead marketing strategy for assigned client accounts.
• Translate client business goals into clear marketing priorities, campaigns, initiatives, and measurable objectives.
• Understand client businesses beyond individual deliverables, including customer journey, sales process, positioning, competitive environment, growth goals, and operational challenges.
• Identify marketing gaps, opportunities, and emerging client needs.
• Ensure recommendations are grounded in strategy, buyer behavior, data, and business outcomes.
• Lead client strategy discussions, campaign planning sessions, and performance reviews.
• Build trusted relationships with client leadership.
• Provide confident recommendations and strategic pushback when appropriate.
• Identify opportunities to deepen client relationships when additional services would create meaningful business value.

Integrated Campaign Leadership

• Oversee integrated marketing campaigns across multiple channels.
• Guide strategy across brand, messaging, websites, landing pages, content, email, social media, automation, events, promotions, and sales support.
• Ensure individual tactics work together as part of a cohesive marketing strategy.
• Establish clear campaign objectives, audiences, messaging, offers, calls-to-action, channel strategy, and measurement plans.
• Review campaign performance and guide optimization.
• Identify why an initiative may be underperforming and determine whether the issue is strategy, messaging, creative, targeting, execution, process, or another factor.

Team Leadership & Development

• Provide leadership, coaching, and accountability for members of the marketing team.
• Help team members strengthen strategic thinking and decision-making skills.
• Establish clear expectations for quality, communication, ownership, deadlines, and client service.
• Conduct regular one-on-one meetings and performance coaching.
• Provide constructive feedback and professional development support.
• Identify skill gaps and recommend training, processes, resources, or staffing solutions.
• Empower team members to make appropriate decisions without unnecessary escalation.
• Help develop future managers and leaders within the department.
• Address performance and accountability issues promptly and professionally.

Quality Assurance & Strategic Review

• Serve as a senior quality checkpoint for client marketing work.
• Review major campaigns, presentations, messaging, creative concepts, emails, digital initiatives, and other high-impact deliverables.
• Evaluate work for strategic alignment, accuracy, brand consistency, buyer relevance, messaging effectiveness, and overall quality.
• Ensure client feedback is interpreted strategically rather than simply implemented literally.
• Help the team distinguish between client preference and decisions that could materially impact marketing effectiveness.
• Reduce preventable revisions, errors, inconsistencies, and unnecessary executive escalation.
• Help establish repeatable quality assurance and review processes.

Marketing Performance & Analytics

• Monitor client marketing performance against meaningful KPIs.
• Review website, campaign, lead generation, email, social, paid media, and conversion data.
• Identify trends, opportunities, and areas requiring optimization.
• Move reporting beyond activity metrics by helping clients understand what the data means and what should happen next.
• Partner with specialists to develop optimization strategies.
• Help establish appropriate benchmarks and performance expectations.
• Identify patterns across accounts that can improve Shared Drive’s broader marketing methodology.

Agency Operations & Client Support

• Partner with leadership, social media and creative teams.
• Ensure strategies can realistically be executed within client scope, budget, timelines, and available resources.
• Help teams prioritize competing initiatives.
• Monitor marketing workload and capacity.
• Identify delivery problems before they become client problems.
• Improve workflows, SOPs, briefing processes, review processes, and communication systems.
• Identify recurring operational problems and develop scalable solutions.
• Support healthy account scope and delivery expectations.
• Support proposals, account expansion opportunities, audits, and selected new-business conversations.

Marketing Innovation & Best Practices

• Stay current on evolving marketing practices, platforms, technology, AI, buyer behavior, and digital trends.
• Evaluate new ideas and technologies based on their usefulness to clients.
• Share relevant developments with the team.
• Help develop frameworks, standards, templates, methodologies, and best practices.
• Surface insights from client work that may contribute to future services, training, or thought leadership.

About You

• 7+ years of progressive marketing experience.
• 3+ years of experience leading, managing, or coaching marketing professionals.
• Strong experience developing and overseeing multi-channel marketing strategies.
• Strong working knowledge of digital marketing, content, email, websites, social media, paid advertising, lead generation, CRM, automation, analytics, brand, and creative strategy.
• Experience managing multiple clients, campaigns, priorities, and deadlines simultaneously.
• Strong analytical skills with the ability to turn data into actionable recommendations.
• Excellent written and verbal communication skills.
• Strong client-facing and presentation capabilities.
• Proven ability to coach employees and improve team performance.
• Strong judgment around agency scope, capacity, timelines, and priorities.
• Comfortable providing constructive strategic pushback to clients and team members.
• Able to determine what requires executive involvement and what can be resolved independently.
• High level of ownership, accountability, and follow-through.
• Comfortable working in a fast-paced agency environment.
• Homebuilding or real estate marketing experience.

Preferred:

• Marketing agency leadership experience.
• Experience working with service-based businesses or complex lead-to-sale customer journeys.
• HubSpot, Lasso, or comparable CRM / marketing automation experience.
• Paid digital media experience.
• SEO and website strategy experience.
• Conversion optimization and lead nurture experience.
• Experience working closely with sales teams.
• Experience developing marketing SOPs, QA processes, and team standards.
• Experience managing recurring client retainers and priorities against scope.

What We Offer

• A fully remote position with the flexibility to work from anywhere.
• A leadership role with meaningful ownership and decision-making responsibility.
• Opportunity to work with homebuilders and businesses across the country.
• A collaborative team environment focused on strategy, accountability, and high-quality work.
• The opportunity to help develop marketers, improve systems, and shape the future of the marketing department.
• Direct collaboration with Shared Drive executive team.
• Opportunities for growth within a fast-growing marketing and sales support company.
• Competitive salary based on experience.

Hours: 40 Hours / Week, Salaried

Travel: Occasional travel may be required.

Benefits: Health Insurance, Vision & Dental

PTO: Vacation Days, Paid Holidays

Apply Here

https://shareddrive.com/careers/