Marketing Director

Employer

Shapiro Legal Group, PLLC (SLG) is a nationally recognized New York law firm specializing in mass tort marketing and intake. We partner with many of the nation’s leading personal injury and mass tort litigation firms, helping thousands of individuals and families affected by exposure to harmful chemicals, pharmaceutical drugs, medical devices, and natural or man-made disasters.

Position: Director of Marketing

SLG is seeking a highly experienced, results-driven professional to lead and manage its marketing department. The ideal candidate will develop, implement, and oversee all marketing initiatives, driving high-volume B2C lead generation across multiple mass tort case types.

Key Responsibilities

• Develop, manage, and optimize multi-channel marketing campaigns, including digital, TV, and radio.
• Oversee PPC, social media, display, retargeting, and email campaigns across platforms such as Facebook, Instagram, YouTube, TikTok, and Google Ads.
• Scale and manage affiliate marketing programs, including recruiting, optimizing, and maintaining strategic partnerships.
• Analyze campaign performance, focusing on CPA, ROI, and conversion rates.
• Supervise content creation, including ad creatives, promotional materials, and website content using tools like Adobe Photoshop, Canva, and similar programs.
• Oversee SEO initiatives, including keyword research, monitoring trends, and optimizing organic search strategies.
• Maintain and enhance the firm’s online reputation through monitoring and strategic planning.
• Collaborate with leadership to develop and manage marketing plans, budgets, and campaign calendars.
• Evaluate proposals and performance of external marketing agencies and SEO partners.
• Provide weekly performance reports, leveraging tools such as Google Analytics, Facebook Pixel & CAPIs, and Salesforce reporting.
• Participate in industry events, conferences, and training sessions to stay ahead of marketing trends

Required Experience & Qualifications

• 5-10 years of experience in digital marketing, with a proven track record in high-volume B2C lead generation.
• Legal marketing experience preferred but not required.
• Strong expertise in PPC, paid social, display advertising, and email marketing.
• Hands-on experience in affiliate marketing, with the ability to recruit and optimize partner relationships.
• Experience in managing TV and radio advertising campaigns is a plus.
• Proficiency in Salesforce reporting tools and analytical platforms.
• Ability to create and optimize marketing creatives using Adobe Photoshop, Canva, or similar tools.
• Strong copywriting skills for marketing content.
• Highly analytical with expertise in Google Analytics, Facebook Pixel, and other tracking tools.
• Excellent communication, leadership, and collaboration skills.
• BS/BA in Marketing or a related field.
• High-energy, self-starter, with the ability to thrive in a collaborative and fast-paced environment.

Why Join SLG?

• Manage and grow your own top-tier legal marketing team in a growing and dynamic field.
• Lead and innovate in cutting-edge digital and affiliate marketing strategies.
• Competitive salary and benefits package.
• Opportunity to shape the future of mass tort marketing and drive meaningful impact.

If you are a data-driven marketing leader with a passion for growth and innovation, we want to hear from you! Apply today and join SLG in making a difference.