Marketing Manager

Shanker Group is seeking an experienced and dynamic Marketing Manager to lead the marketing initiatives for its Cement Division, overseeing Shaurya Cements and Riddhi Siddhi Cements.

Location: Corporate Office, Gairidhara, Kathmandu

Position: Marketing Manager – Cements Division

Key Responsibilities

• Develop and execute marketing strategies for both cement brands in line with overall business objectives.

• Lead brand building, market positioning, promotional campaigns, activations, and market development initiatives.

• Manage relationships with national news media, journalists, editors, and media houses to strengthen brand and corporate visibility.

• Coordinate press releases, media briefings, interviews, news coverage, and other media engagements.

• Monitor market trends, competitor activities, customer insights, and industry developments.

• Work closely with Sales and other functions to drive market growth and customer engagement.

• Lead marketing campaigns, budgets, agencies, and external partners.

• Strengthen brand identity and ensure consistent communication across relevant channels.

• Lead, mentor, and develop the marketing team while monitoring marketing performance and ROI.

• Represent the Cement Division in relevant external and media engagements.

Key Requirements

• Bachelor's/ Master's degree in Marketing, Business Administration, or a related field.

• 8+ years of relevant experience in Marketing, preferably in the Cement, Construction, FMCG, or related industry.

• Strong experience in brand management, market development, media relations, and marketing communications.

• Proven ability to lead marketing teams and manage strategic campaigns.

• Strong communication, negotiation, analytical, and leadership skills.

• Strategic thinker with a strong commercial and business orientation.

Email: hr@shankergroup.com