Marketing Manager

Summary

The Growth Consultant will focus on acquisition consulting with our third party developers to grow their titles on our platform. This individual with at least 5-7 years of product management and/or analytics and/or user acquisition experience in software as a service based products (like games) will develop and execute comprehensive growth strategies focused on user acquisition, activation and early retention.

5+ years of experience in growth marketing, product management or user acquisition roles with a track record of wins in SaaS products Hands-on experience with online data analytics platforms, A/B testing frameworks and behavioral tracking tools to monitor performance and optimize strategies. Demonstrated ability to develop and implement creative, unconventional, and "out-of-the-box" strategies to tackle unforeseen problems and identify new growth channels, especially in nascent or unexplored markets. Deep understanding of what drives user engagement, motivation, and loyalty, including elements like competition, social recognition, and personal achievement. Experience with user-generated content (UGC) platforms and creator economies. Experience working and influencing effectively cross-functionally and building relationships across teams, including with people outside the direct reporting chain Bachelor's Degree or equivalent experience

Story Behind the Need – Business Group & Key Projects:

• Develop and execute comprehensive growth strategies focused on user acquisition, activation and early retention.
• Design and implement targeted marketing campaigns, influencer collaborations, and robust referral programs to attract new players.
• Strategically leverage user-generated content (UGC) as a scalable engine for content and retention, providing accessible creation tools and monetization pathways for creators
• Identify and leverage VR's unique "experiential virality" by designing for "wow moments" and shareable content
• Align with internal audience strategies and VR gamer segments with tailored content and marketing messages
• Identify and track key metrics such as Customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), retention rates (Day 1, Day 7, Day 30) for individual campaigns.
• Lead rapid experimentation and A/B testing across the customer journey to validate assumptions and identify the most effective growth tactics.
• Partner closely with internal Product, Data Science, Eng teams to leverage and test internal tools to execute growth experiments and campaigns.
• Leverage experience with individual titles to build a playbook that can scale to a larger developer community across existing Meta owned channels.
• Stay abreast of VR market trends, emerging technologies, and competitive landscapes to identify new channels and opportunities for growth
• Champion a culture of rapid experimentation, measurement and iteration

Must-Have Skills

• Social channel growth hacking , community, medica, content driven marketing channels – social campagins , user driven
• Analytics – good understanding when to stop something and move to the next
• Point to examples to initiatives they have taken and what the impact – measurable impact of those campaigns

Being in tune with what works today in the market

Product management or user acquisition

Growth marketing

Familiarity with tools like Sprout social, HOotSUIT

Nice-to-have Skills

• Mobile app experience
• Point to specifc things they have done – game owned – owning project/ running with it/ defining the project
• Portfolio attached of work (if ready to go)