CRM Infrastructure & Marketing Automation Specialist

About Seventyeight

Seventy Eight is a CRM and email marketing consultancy that helps fintechs design and deliver better customer journeys. We specialise in turning lifecycle marketing strategy into action - bridging the gap between data, platforms, and content to help brands scale smartly. From CRM systems to email infrastructure and behavioural triggers, we ensure every engagement is relevant, timely, and measurable.

Role Summary

We’re looking for a CRM Infrastructure & Marketing Automation Specialist to ensure the reliability, performance, and scalability of our clients’ marketing automation ecosystems. This is a hands-on technical role focused on platform integration, workflow automation, email infrastructure, and data integrity across the martech stack.

You will own the auditing and implementation of platform logic, troubleshoot sync issues, improve deliverability, and optimise template structure. You'll be working closely with the strategy lead (founder), who defines the broader customer journey. Your success will be measured by system stability, data accuracy, and operational readiness across platforms.

Responsibilities

• Audit CRM and marketing automation platforms to validate data flow, sync frequency, and event-triggered logic
• Identify and resolve technical issues related to workflow automation, branching logic, and fallback mechanisms
• Review email infrastructure setup, including authentication protocols (SPF, DKIM, DMARC), bounce/suppression handling, and IP/domain management
• Ensure accurate tracking and attribution across campaigns (UTM tagging, performance analytics, inbox placement monitoring)
• Produce clear documentation and audit reports outlining system risks, issues, and prioritised technical recommendations
• Collaborate with internal tech and marketing stakeholders to implement technical fixes and improvements
• Set up and maintain infrastructure best practices to support performance, compliance, and scalability over time

Qualifications

• 4+ years of experience in email marketing infrastructure, marketing automation, or CRM system optimisation
• Proven expertise in one or more major platforms such as HubSpot, Mailchimp, Zoho, SendGrid, Solitics or similar
• Strong technical understanding of lifecycle marketing and data-triggered communications
• Knowledge of email authentication and deliverability best practices (SPF, DKIM, DMARC, dedicated IPs, suppression, bounce handling)
• Familiarity with UTM tracking, attribution, and email performance analytics
• Excellent problem-solving and documentation skills; ability to communicate clearly across technical and non-technical stakeholders
• Experience with API integrations
• Bonus: Experience with customer data platforms (CDPs)

Note: This is not a full-time. It's a contracting role, with varying time commitments depending on the project.