Digital Marketing Specialist

Job Description

JOB OVERVIEW: The Digital Marketing Specialist will primarily be in charge of the content creation, Social Media management and brand presentation to clients for a _part-time 20 hours per week basis, with the intent to transition to full time eventually.

_Job Responsibilities

• Manage social media platforms: Facebook, Instagram, and LinkedIn

• Create tangible marketing assets, such as:

• Proposal materials

• Client-facing collateral and documents

• A Canva license is already available for useProficiency in Canva

• SEO Strategy & Execution:

• Conduct keyword research to identify high-traffic, high-conversion opportunities across various industries and niches

• Optimize on-page elements (meta tags, headings, URLs, content) to improve rankings on Google search results

• Perform technical SEO audits to identify and resolve issues that could impact site performance, including speed, mobile-friendliness, crawl errors, and broken links

• Monitor and track the performance of SEO efforts using Google Analytics, Google Search Console, and other SEO tools

• Google Ads & Analytics:

• Manage Google Ads campaigns, including Search Ads, Display Ads, and Google Shopping Ads to drive traffic and sales

• Analyze Google Analytics data to measure the success of campaigns, track KPIs (traffic, conversions, bounce rate), and provide recommendations for improvements

• Develop custom reports and dashboards for ongoing performance tracking and presenting key insights to stakeholders

• Lead Generation:

• Build lead lists through Google research, social media reach outs, and upload them into the CRM and/or shared internal spreadsheets

• Build and maintain a strong relationship with prospective clients through excellent communication and follow-up

• Manage and update the CRM with call notes and appointment details

• Adjust strategies based on performance data to optimize lead generation effort continuously

Requirements

• Bachelor's degree in Marketing, Business or relevant field
• At least three (3) years of proven experience in a marketing or communications role
• Proficiency in using Canva
• Proficiency with digital marketing platforms (e.g., Mailchimp, Meta Ads, Google Ads, HubSpot, or similar)
• Strong written and verbal communication skills
• Strong organizational and time-management abilities
• A proactive mindset with attention to detail

Benefits

• Permanent WFH Arrangement
• Fixed day-shift Schedule (Australian time)
• Work equipment provision
• 'Commensurate with experience' Remuneration Package
• SUMO In-house & outdoor company events such as Team Building, Christmas Party, Quarterly Meet-Ups, Team Huddle

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