Senior Marketing Operations Manager

Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We're seeking an experienced and strategic Senior Marketing Operations Manager to join our growing team. The Senior Marketing Operations Manager will serve as a key strategic partner to marketing leadership, driving enterprise-level marketing operations excellence while architecting scalable systems and processes that fuel our aggressive growth trajectory.

Why ServiceTrade:

At ServiceTrade, we offer an opportunity to lead high-impact initiatives in a supportive and collaborative environment. We invest in cutting-edge tools and believe in empowering our senior team members to drive strategic decisions and own transformational outcomes.As Senior Marketing Operations Manager, you will architect the marketing team's operational foundation, leveraging advanced analytics and enterprise technology to accelerate our market leadership.

What sets us apart? Our product is a true GAME-CHANGER that enables customers to grow their businesses by improving operations, productivity, and customer loyalty—keeping them at the forefront of the industry with a massive ROI. We offer:

• Innovative Product: Lead marketing operations for a game-changing product that provides massive ROI to our customers and keeps them on the leading edge of the industry.
• Dynamic Environment: Drive strategy within a vibrant, growth-oriented company that values innovation and executive-level thinking.
• Executive Growth: Own a pivotal leadership role with significant opportunities for strategic impact and career advancement.

About You:

You are a proven operations leader who excels at building enterprise-grade systems, driving cross-functional strategy, and transforming complex data into business-critical insights. If you're a strategic executive with a track record of scaling marketing operations and driving measurable business impact, you'll excel in this role.

Key Responsibilities and Activities:

Strategic Planning & Revenue Operations:

• Serve as strategic partner to marketing leadership in developing data-driven go-to-market (GTM) strategies.
• Lead the development and forecasting of pipeline and revenue targets, providing executive-level insights that inform company-wide strategic decisions.
• Drive cross-functional alignment between marketing, sales, and revenue operations to optimize the entire revenue engine.
• Architect measurement frameworks that directly connect marketing investments to business outcomes.

Advanced Analytics & Business Intelligence:

• Architect and lead comprehensive analytics frameworks that enable sophisticated performance tracking across all marketing channels and campaign initiatives.
• Design and implement advanced web analytics strategies utilizing Google Analytics 4 and measurement platforms.
• Build executive dashboards and automated reporting systems that provide real-time visibility into marketing ROI and business impact.
• Lead strategic performance reviews with C-level executives, translating complex data into actionable business recommendations and growth opportunities.

Enterprise Data Strategy & Attribution:

• Partner with senior leadership across RevOps/SalesOps to architect data strategies, governance frameworks, and attribution methodologies.
• Design sophisticated segmentation and personalization strategies that drive measurable conversion improvements.
• Lead the development of multi-touch attribution models that accurately measure marketing's impact on pipeline and revenue.
• Establish data quality standards and implement automated hygiene processes that ensure data integrity.

Email Marketing Strategy & Optimization:

• Architect comprehensive email marketing strategies including advanced compliance frameworks, deliverability optimization, and sender reputation management.
• Design sophisticated nurture programs and lead lifecycle campaigns that drive measurable engagement and conversion improvements.
• Implement advanced segmentation and personalization strategies that significantly outperform industry benchmarks.

Lead Management Architecture & Revenue Optimization:

• Architect and oversee advanced lead scoring methodologies that incorporate sophisticated behavioral, demographic, and firmographic intelligence to predict sales readiness with high accuracy.
• Design sophisticated multi-dimensional scoring models aligned with complex buyer journey stages and sales team priorities.
• Lead strategic partnerships with sales leadership to establish performance standards, accountability frameworks, and SLA governance.
• Architect lead routing workflows, territory optimization, and escalation procedures that maximize conversion efficiency.
• Drive continuous optimization through advanced A/B testing, predictive modeling, and performance analysis to achieve industry-leading lead-to-opportunity conversion rates.

Strategic Process & Change Management:

• Design and implement comprehensive campaign management frameworks and cross-functional workflow systems that ensure organizational alignment, accountability, and operational excellence.
• Lead strategic process improvement initiatives that eliminate operational bottlenecks and drive efficiency gains.
• Serve as change management leader for marketing operations transformations and system implementations.

Marketing Technology Leadership:

• Lead strategic evaluation, selection, and implementation of enterprise marketing technology solutions.
• Architect the marketing tech stack roadmap based on business requirements, ROI analysis, and strategic growth objectives.
• Drive technology adoption across marketing teams and measure utilization effectiveness.
• Lead complex technical implementations including API integrations, custom development projects, and system optimizations.
• Collaborate with senior IT and development leadership on strategic technology initiatives and architecture decisions.

Knowledge and Skills:

• 7+ years of progressive marketing operations leadership in B2B SaaS environments, with demonstrated success scaling operations for high-growth companies.
• Proven executive-level expertise with MarTech stacks including 6Sense, HubSpot, Gong, Salesforce, and advanced marketing automation platforms.
• Strategic web analytics leadership with deep expertise in Google Analytics 4 and enterprise measurement platforms. Proven track record implementing sophisticated tracking strategies and deriving business-critical insights from complex data sets.
• Advanced business intelligence and data visualization mastery using platforms like Tableau, Power BI, Looker, Lightdash, or similar tools to create executive-level dashboards and automated reporting systems.
• Technical leadership capabilities including advanced HTML/CSS, JavaScript implementation, API integration management, and ability to lead complex technical marketing projects and system implementations.
• Proven track record architecting and optimizing enterprise lead-to-revenue processes, including complex lead lifecycle management, advanced attribution modeling, and revenue operations alignment.
• Demonstrated expertise in marketing attribution strategy for high-volume, high-velocity enterprise SaaS businesses, with measurable impact on conversion optimization and revenue growth.
• Executive-level measurement and ROI expertise with proven ability to build comprehensive frameworks connecting marketing activities to business outcomes through sophisticated analytics and attribution modeling.
• Strategic project and change management leadership with track record managing complex, cross-functional initiatives and driving organizational transformation.
• Advanced problem-solving and strategic thinking with demonstrated ability to architect creative solutions, exercise executive judgment, and drive bold strategic recommendations that deliver measurable business impact.
• Executive communication and presentation skills with proven ability to influence C-level stakeholders through compelling data storytelling and strategic recommendations.
• Technical leadership and collaboration expertise to partner effectively with senior IT, development, and technical stakeholders on enterprise-level implementations and strategic technology initiatives.

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce.

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page.

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum
• Company-paid Life insurance, STD and LTD
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave
• Community Impact Program (Volunteer)
• Tech and Wellness Stipend

EEO Statement:

ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

_This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)

_Please Be Aware of Recruiting Scams

_To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.

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