Account Manager (Marketing)

Description

Key Responsibilities

• Serve as the primary point of contact for franchisees regarding their local digital marketing efforts.
• Act as the Account Manager for franchisees, ensuring their digital marketing needs are met with expertise and strategic guidance.
• Oversee campaign performance, provide insights, and optimize strategies to drive results.
• Communicate effectively with franchisees and internal team members, ensuring clarity and alignment on digital marketing initiatives.
• Work closely with the channel teams to develop, implement, and maximize local marketing strategies.
• Have a deep understanding of each franchise’s goals, challenges, and expectations to provide tailored marketing solutions.
• Analyze campaign performance, provide strategic recommendations, and proactively adjust campaigns to enhance effectiveness.
• Lead and participate in Strategy Calls, Performance Reviews, and strategy discussions with franchise owners.
• Monitor franchisee dashboards and key performance metrics daily to ensure marketing efforts are meeting objectives.
• Maintain ongoing knowledge of franchisee performance trends, expectations, and industry best practices.
• Collaborate with Business Development Representatives to assess franchisee capacity and demand, particularly during area-wide events.
• Potential travel (estimated 20%) to support franchisees and marketing initiatives.

This role requires developing strong, long-term relationships with franchise owners, acting as their digital marketing expert and trusted advisor. Timely communication, strategic thinking, and proactive management are essential to ensure campaign success, meet deadlines, and align with franchisee expectations.

What your success will look like

• Provide expertise and knowledge to the franchisee on digital marketing.
• Arranging meetings and setting clear expectations with both franchisee and digital vendor to understand their requirements.
• Quality control of all work to ensure that expectations are being met.
• Overseeing the communication and performance.
• Reporting campaign details to the franchisee and all team members.
• Monitoring all stages of campaigns to guarantee that they run smoothly and effectively.
• Administration tasks that will help to keep campaigns well-managed and organized.

Who You Are And What You Bring

• 4-6 years of marketing agency or digital marketing experience
• Bachelor’s degree required
• Excellent oral and written communication skills.
• Be able to effectively communicate highly technical information to a less familiar audience.
• First-class organizational skills.
• Full awareness of creative processes and techniques, including digital platforms.
• A keen eye for detail and an understanding of budget restraints.
• Strategic thinker, be able to see the big picture.
• Working knowledge of the digital space including but not limited to: social media, search (PPC, LSA’s, and SEO), display, and email platforms.
• Willingness to learn new programs.