Senior UX / UI Product Designer

Serve First is a fastmoving, well funded start up turning customer feedback into live dashboards and AI driven alerts.

2025 roadmap: overhaul user journeys, add a design system, and launch new AI powered workflows.

Youll own the end to end product experience and iterate fast-low bureaucracy, maximum autonomy.

What Youll Do

Shape end to end UX. Map and optimise critical B2B workflows (survey creation, analytics, alerting). Product journey maps, wireframes, and interactive prototypes.

Own the design system. Define UI patterns, components, and accessibility rules in Figma; partner with engineering for pixel perfect implementation.

Drive user research. Plan and run interviews, usability tests, and feedback sessions with enterprise customers; translate insights into actionable design changes.

Iterate relentlessly. Ship small, test, and improve. Use data (Heap, GA, in-app analytics) and qualitative feedback to refine flows.

Collaborate cross functionally. Work side-by-side with Product, Backend, and Frontend teams; clarify requirements, hand off specs, review builds.

Leverage AI wisely. Use AI design/copy tools to accelerate work, but validate everything - you own the outcome.

Document everything. Keep flows, components, and rationale well documented for the distributed team.

Must Haves

• 4+years designing complex B2B SaaS products (dashboards, workflows, admin interfaces).
• Portfolio that shows user-centred process from research prototypes shipped UI.
• Strong UX research chops: interviews, surveys, usability tests, heuristic reviews.
• Mastery of Figma (or Sketch/Adobe XD/etc) and prototyping tools.
• Comfortable working with design systems and handing off to React engineers.
• Solid grasp of accessibility (WCAG) and responsive design principles.
• Excellent written & verbal comms-async first.

Nice to Haves

• Experience with customer feedback / survey or analytics platforms.
• Familiarity with React component libraries (Storybook, Chakra, MUI, etc.).
• Motion/interaction design skills (Lottie, Framer Motion).
• Basic HTML/CSS to tinker directly in code.

What We Offer

• Competitive salary
• Prefer hybrid in Milton Keynes, or remote in UK/London
• Standard UK pension, 20days holiday + public holidays.
• Generous kit & software budget.
• Small team = direct impact on the product experience.