Manager, Digital Marketing and Media Testing

Job ID: 274464

Location Name: CA-FSC SF Off (0174)

Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)

Job Type: Full Time

Position Type: Regular

Job Function: Marketing

Remote Eligible:Yes

Company Overview

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity

The Digital Marketing & Media (DM&M) Testing team supports our Media Center of Excellence in achieving critical business KPIs such as omni-sales and new clients, as well as our Retention team in driving engagement, through leading experimentation as well as client-led/personalization strategies.

As Manager, DM&M Testing, you will own experimentation across Sephora’s Retention channels and steward client-led strategies alongside channel owners. You will help drive innovative testing strategies, synthesizing learnings, managing processes, workflows, and collaborating with cross-functional partners on pilot discovery, and help support bringing testing approaches to life. Reporting to the Sr. Manager, DM&M Testing, you will be implementing testing strategies in Email, Mobile, and Direct Mail.

Responsibilities

• Lead Retention Scrum testing roadmap, including overseeing planning touchpoints and stewarding pilot through kick-off, design, execution, measurement and scale.
• Own key partnerships across internal cross-functional teams (Promo, Loyalty, Worlds, etc) and serve as a strategic support on test discovery and prioritization
• Own key partnerships across (Email, Mobile, and Direct Mail) Channel Owners and their respective ops/platform teams on ideation, prioritization and set-up of pilots
• Support the management of the Program Manager, DM&M Testing, alongside the Manager, DM&M Testing (Media)
• Partner with Retention Analytics on test design and measurement, and synthesize key outcomes and recommendations to stakeholders
• Support the planning and activation of Client-Led strategies (CLV, Client Journeys, Lifecycle Programs, Targeted Promos, etc.) in partnership with cross-functional partners and Channel Owners by proving out new approaches and enhancements to reach clients in personalized ways through Scrum testing

Qualifications

• 5-7 years of relevant experience in Digital Marketing; Cross-channel background (Email, App Push, SMS) and prior testing experience (e.g. Incrementality, Creative and/or Audience tests) preferred
• Knowledge of Agile Marketing and testing methodologies (e.g. holdout, A/B and Multivariate)
• Familiarity with Marketing Automation platforms (e.g. Braze, Epsilon, Bluecore)
• Excellent technical skills (Microsoft Office, Excel, PowerPoint, Smartsheets, Monday.com, Miro/Figma)
• Strong business acumen, data driven mindset and problem-solving skills
• Self-starter with a high degree of motivation and ability to meet deadlines and manage multiple projects
• Superior organizational skills, and ability to prioritize, work cooperatively and collaborate with cross-functional teams in an exceedingly fast paced environment
• Exceptional attention to detail and excellent written and oral communication skills
• Bachelor's Degree or equivalent experience

The annual base salary range for this position is $96,390.00 - $128,250.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days.

While at Sephora, you’ll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.