Head of Demand Generation and Marketing Operations

ABOUT SEO BRAND

We are a 20 year AI-powered marketing agency specializing in SEO, Paid Media, and

Generative Engine Optimization (GEO). We serve clients from small businesses to Fortune 500

companies with deep expertise in healthcare, home services, B2B services, and specialized verticals.

Our clients include The Weather Channel, Allegra, Montblanc and Riot Games. We are founder led,

margin strong, and growing aggressively.

THE PROFILE IN ONE SENTENCE: A demand generation architect and marketing operations builder who is equally dangerous on LinkedIn, in a cold email sequence, inside HubSpot, inside a Clay table, and inside a LLM workflow, and who thinks in CAC, LTV, attribution, and pipeline economics at every step.

THE FUNCTION

Build and own the entire demand generation and marketing operations function from zero. No outbound infrastructure. No LinkedIn outreach. No CRM architecture. No automation. Nothing exists today. You build all of it.

KEY RESPONSIBILITIES

LinkedIn Full Funnel Outbound

LinkedIn is your primary B2B revenue channel, not a supporting one. Build the entire LinkedIn outbound function from scratch including connection request campaigns targeted by title, company size, vertical, and intent signals. Multi-touch message sequences that move a cold connection from first touch to booked meeting. InMail campaigns for contacts outside connection request reach. Content engagement triggers where prospect activity signals buying intent and triggers a personalized outreach sequence. Safe high volume automation without triggering account restrictions. Hyper targeted list building using boolean search, job change alerts, company growth signals, and hiring intent triggers. You have run LinkedIn messaging campaigns personally and can prove it with acceptance rates, reply rates, and meeting conversion metrics.

COLD EMAIL FULL FUNNEL OUTBOUND

Build cold email infrastructure from scratch as a co-equal primary channel alongside LinkedIn. Full stack including domain purchasing, DNS configuration, SPF, DKIM, DMARC, mailbox setup, warming protocols, inbox rotation, and deliverability monitoring. Multi-touch sequences across multiple ICPs and verticals written personally. Structured A/B testing across subject lines, openers, CTAs, and follow-up timing. Decisions made on data not instinct.

ICP DEVELOPMENT AND TARGETING

Define and continuously refine Ideal Customer Profiles using firmographic filters, technographic signals, job change triggers, hiring intent data, and behavioral signals. Priority verticals include healthcare, home services, and B2B professional services. Separate ICP targeting logic for LinkedIn versus cold email because the two channels require different approaches to the same buyer. Combined intent and technographic signals feed directly into Clay table architecture for dynamic lead scoring and automated sequence triggering. A prospect who matches your ICP, is showing intent signals on relevant topics, and is running a tech stack that indicates a gap in their marketing infrastructure is your highest priority outreach target. This person knows how to build that scoring logic and act on it.

HUBSPOT MIGRATION AND MANAGEMENT

Full migration from Pipedrive CRM to HubSpot built properly from scratch. Correct lifecycle stages. Lead source properties and segmentation. Deal pipeline configuration. Contact and company scoring. Automated sequences triggered by lead source, funnel stage, and contact behavior. Built once, built right, built to scale.

CRM REPORTING AND FULL ATTRIBUTION

Build and maintain full attribution reporting across every lead source and every outbound channel. Custom reports that show exactly where each closed deal originated, what it cost to acquire, and what the payback period looks like. No black boxes. Every dollar of pipeline has a source and a cost attached to it. Executive level dashboards built for decision making not documentation. Weekly CAC and LTV to CAC reporting by channel and by ICP presented to the CEO in a format that drives resource allocation decisions not just documents activity.

INBOUND LEAD MANAGEMENT

20,000+ existing inbound leads sitting in Pipedrive with zero follow-up. Multiple inbound sources each entering at a different stage of the buying funnel. Each source requires its own qualification logic, its own messaging, and its own sequence. Leads range from days old to years old and each age segment gets a completely different treatment.

DATA HYGIENE AND ENRICHMENT

Before anything goes live the entire database gets cleaned, verified, and enriched. Dead contacts removed. Outdated emails replaced. Companies verified as still active. Contacts enriched with current title, company size, and technographic data using Clay, ZeroBounce, or NeverBounce. A significant portion of older contacts will need full re-enrichment before they are usable.

RE-ENGAGEMENT SEQUENCING

Segment all 20,000 contacts by source, funnel stage, and recency. Build separate sequences for each segment. Recent high intent leads get a fast direct sequence pushing toward a discovery call. Older leads get a re-engagement sequence built around what has changed in AI powered search since they last engaged with SEO Brand. Contacts from before 2020 get treated as cold outbound with better ICP data.

CAC and LTV to CAC Ownership

Think in fully loaded CAC and LTV to CAC ratios across every channel from day one. Know your cost per meeting booked, cost per proposal, and cost per closed deal broken down by channel and ICP. Understand which channels and which customer profiles produce the highest lifetime value not just the lowest acquisition cost. On a retainer model LTV is as important as CAC. A higher CAC is completely justified if the LTV ratio supports it. Use LTV to CAC data to inform which ICPs to prioritize, which verticals to pursue aggressively, and which channels deserve more investment. Model payback periods. Kill high CAC low LTV channels without sentiment. Present pipeline economics to the CEO weekly in a format that drives resource allocation decisions not just documents activity.

Handoff to Sales

Everything before the discovery call is yours. Our Director of Sales closes every deal. Your job is to put qualified meetings on her calendar from every available channel, outbound and inbound, consistently and at economics that make sense for a retainer based business.

COMPENSATION PLAN

Base Salary of $110,000 - $140,000 depending on experience

Full Health Benefits Package

Full retirement 401k plan

Generous PTO and Flexible work policy

Additional compensation package based on performance

REQUIREMENTS

1. You personally built a demand generation function from near-zero at a B2B company selling services or solutions with a minimum monthly contract value of $2,500 or greater and a multi-touch sales cycle and you can prove it with real pipeline numbers.
2. You have run LinkedIn outbound campaigns personally including connection request sequences, multi-touch message cadences, and InMail campaigns across multiple ICPs with metrics to prove it.
3. You have hands-on production level experience with Clay, Apollo or ZoomInfo, Instantly or Smartlead, and LinkedIn automation tools including HeyReach, Expandi, or Waalaxy.
4. You have built HubSpot from scratch including lifecycle stages, lead source segmentation, contact scoring, automated sequences, and full attribution reporting.
5. You think and report in fully loaded CAC and LTV to CAC ratios and can walk us through the math from your last role in the first interview.
6. You have hands-on experience with intent data platforms and technographic tools and know how to use those signals to build dynamic lead scoring logic in Clay.
7. You are genuinely AI native and have hands-on experience building LLM powered workflows to automate prospecting, personalization, data enrichment, or sequence building at scale using any major platform including OpenAI, Claude, or equivalent.

Why Join SEO Brand ?

1. Build Something Real. This is not a role where you inherit someone else's playbook. You are building the outbound function, the stack, the sequences, and the strategy from zero. The results you produce are yours.
2. Unlimited Earning Potential. Our commission structure is uncapped. The pipeline you build directly impacts what you take home. Strong performers earn well above base.
3. A Story Worth Telling. GEO and AEO are not talking points here. They are documented, proven services with case studies that no agency our size can match. You will walk into every outreach conversation with a differentiator that opens doors.
4. A Closer Who Converts. You are not booking meetings and hoping for the best. Our Director of Sales is elite. Every qualified lead you generate gets worked properly.
5. Tenured Team. Many of our team members have been with us seven or more years. We invest in long term relationships and we promote from within. The person who builds this function grows with it.
6. True Work Life Balance. Our PTO policy and fully remote culture are not recruiting rhetoric. They are how we actually operate every day.

Our Culture

We maintain unusually low turnover because we treat our team as long term partners, not replaceable resources. We value expertise, initiative, and the ability to work independently while knowing when to collaborate. We are looking for someone who wants to build something meaningful and grow with us as we lead the future of AI powered search.

YOUR OPPORTUNITY

This is a rare opportunity to walk into a well funded, founder led agency with nearly two decades of proven results and build something from the ground up that did not exist before you arrived. If you are the kind of operator who gets more energy from a blank slate than a warm seat, who measures success in pipeline economics and not activity metrics, and who wants your personal upside tied directly to what you create, this is your seat. We are looking for someone to build a function, own it completely, and grow with a company that rewards people who deliver.