Demand Generation Marketing Manager

Department: Growth

Location: United States

Compensation: $86,232 - $176,792 / year

Description

The Demand Generation Marketing Manager is responsible for planning, executing, and optimizing multi-channel marketing programs that drive awareness, engagement, and qualified pipeline growth for Sensiba. This individual will develop scalable demand programs while also executing targeted initiatives aligned to specific industries, buyer personas, and service priorities.

This role plays a critical part in connecting firm strategy to revenue outcomes by building and executing targeted, multi-channel marketing programs, educating prospects, and nurturing relationships aligned to our Ideal Customer Profiles (ICPs). The Demand Generation Marketing Manager will support both Product-Led Growth (PLG) and Sales-Led Growth (SLG) motions through targeted, value-driven campaigns and serve as a collaborative partner to Sales, Business Development, Practice Leaders, Marketing Operations, and Analytics.

Success in this role requires strong analytical skills, digital advertising expertise, and the ability to align cross-functional stakeholders around shared growth objectives.

Key Responsibilities

Demand Generation Strategy

• Plan and execute demand generation programs that support both self-serve engagement and sales-supported growth models.
• Align demand strategies with firm growth priorities, service offerings, and revenue goals
• Balance scalable programs with targeted, ICP-driven initiatives.

ICP Targeting Segmentation

• Collaborate with Marketing, Sales, and Practice Leaders to define and refine Ideal Customer Profiles by industry, company size, and service needs.
• Build and manage segmented audiences aligned to ICPs, buyer roles, and lifecycle stages.
• Ensure demand programs emphasize relevance, quality, and long-term value creation.

Campaign Execution and Nurture

• Plan and execute integrated campaigns across email, content promotion, webinars, digital advertising, and other channels.
• Develop and maintain nurture programs designed for long, trust-based buying cycles common in professional services.
• Coordinate messaging, timing, and channel mix to deliver a consistent and effective experience.

Sales and Business Alignment

• Serve as a connective partner across Marketing, Sales, Business Development, and Practice Leaders to align demand generation efforts with firm strategy and revenue goals.
• Collaborate on ICP definition, target account focus, and growth priorities to ensure demand programs reflect business needs.
• Support the full revenue lifecycle from early engagement through opportunity creation, progression, and expansion.
• Establish shared processes and feedback loops for lead quality, engagement signals, and sales readiness.
• Provide visibility into prospect and account engagement to inform coordinated outreach.
• Incorporate ongoing business feedback to refine targeting, messaging, and campaign effectiveness.

Content Activation

• Partner with content and practice teams to activate thought leadership, service-specific content, and educational resources.
• Ensure content is aligned to ICP needs, buyer stages, and service priorities.

Digital Advertising Strategy

• Own and run the digital advertising strategy across paid search, paid social, and other digital channels.
• Plan, execute, test, and optimize advertising programs, including audience targeting, messaging, budget allocation, and performance analysis.
• Ensure digital advertising supports both PLG and SLG motions and aligns with ICP priorities.

Tools, Technology, and Analytics

• Use and support marketing and sales technology platforms to execute, scale, and optimize demand generation programs.
• Work within marketing automation and CRM systems such as HubSpot and Salesforce to manage campaigns, lead lifecycle, and reporting.
• Leverage sales engagement and outbound tools such as Outreach to support coordinated sales and marketing motions.
• Utilize data enrichment, targeting, and workflow tools such as Clay to support ICP targeting and account-level initiatives.
• Collaborate closely with Marketing Operations and Analytics to ensure platforms are integrated, data is accurate, and performance measurement supports decision-making.
• Apply modern and AI-enabled tools to improve efficiency, personalization, testing, and scalability across demand programs.

Success Measures

• Quality, engagement, and conversion of ICP-aligned leads and accounts.
• Pipeline influenced or generated by demand programs.
• Performance, efficiency, and scalability of digital advertising programs.
• Effective use of automation and AI-enabled tools to reduce manual effort and improve outcomes.
• Clear, actionable insights delivered in partnership with Marketing Operations and Analytics.
• Strong alignment and adoption of demand programs across sales, business development, and practice teams.

Skills, Knowledge and Expertise

• Bachelor's degree or equivalent experience.
• 3-5 years of experience in demand generation, digital marketing, or a related field.
• Experience supporting B2B or professional services organizations.
• Familiarity with product-led and sales-led growth approaches.
• Hands-on experience with marketing automation platforms, CRM systems, and digital advertising tools.
• Strong understanding of ICP targeting, audience segmentation, and account-based marketing approaches.
• Analytical mindset with the ability to interpret performance data and translate insights into action.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong analytical, organizational, written and verbal communication skills.
• Collaborative and cross-functional partnership skills.
• Comfort leveraging AI-enabled and modern marketing tools to drive efficiency and impact.

Compensation & Benefits

This role offers a competitive base salary along with a comprehensive benefits package. Salary ranges for U.S.-based positions are determined by geographic location and fall into one of three pay zones, which reflect the cost of labor in that area. The anticipated salary ranges for this position are outlined below and are subject to change:

• $86,232.00 - $176,792.00

When determining compensation, we consider a variety of factors such as a candidate’s professional experience, skills, and qualifications. Please note that final offer amounts may vary from the ranges listed above and may be adjusted over time.

There are many reasons to join the Sensiba team: generous benefits, competitive compensation, professional advancement opportunities, and above all — our people. If you're looking for an environment that offers you growth, success, and professionalism without compromising your family, passions, and life outside of work, apply today!

Sensiba has a robust offering of benefits, including:

• Comprehensive Health Coverage – Medical, dental, and vision.
• Retirement & Financial Planning Support – 401(k) with match, financial wellness programs.
• Generous Paid Time Off – Vacation, sick time, holidays, parental leave and volunteer days.
• Flexible Work Arrangements – Hybrid or remote options, flexible hours.
• Performance-Based Bonus – Recognition for your contributions through discretionary bonuses.
• Professional Development Opportunities – Tuition reimbursement, certifications, mentorship.
• Career Growth & Internal Mobility – Clear paths for advancement and role transitions.
• Inclusive & Supportive Culture – DEI initiatives, employee resource groups, wellness programs.