Product Marketing & Content Lead

About Semiotic Labs

Semiotic Labs is a team of multidisciplinary experts in AI, cryptography, and software engineering solving unsolved problems in Web3. We tackle challenges like trust-minimized micropayments, low-latency request processing, data verification, and dynamic pricing. Our research has been published at leading AI conferences like NeurIPS, and we’ve developed novel optimization algorithms. We make Web3 smarter and more verifiable.

Semiotic is a core developer of The Graph ($1B+ market cap), an indexing protocol for organizing and accessing blockchain data, and the parent company of Odos, a market-leading liquidity aggregator supporting $5B+ in monthly trading volume.

The Role

We’re looking for a Marketing and Content Manager to help shape Semiotic’s narrative, manage our online presence, and create compelling content that resonates with developers. You’ll work closely with leadership to drive thought leadership and brand awareness across multiple channels.

What You’ll Do

• Content and Thought Leadership: Develop blog posts, Twitter threads, and external content to enhance Semiotic’s presence. Support leadership's personal brand and translate technical concepts into developer-friendly narratives.
• Product Marketing: Distill technical updates into clear messaging, refine positioning, and assist in blog posts and announcements. Optimize content for discoverability (SEO for technical topics) and clarity.
• Social Media and Website Management: Manage and grow company and leadership Twitter presence. Maintain and update our Webflow-based website, ensuring messaging stays current. Support basic visual content creation (Figma, Canva) or multimedia assets for blog posts and social media.
• PR and External Relations: Handle media outreach, press inquiries, and thought leadership opportunities, including podcasts, guest posts, and speaking engagements.

Who You Are

• 3-7 years in content marketing, product marketing, or developer relations marketing.
• Strong writing skills (blog posts, Twitter threads, messaging).
• Experience with social media and PR (Twitter, media relations, speaking opportunities).
• Comfortable working with technical teams and translating complex topics into engaging content.
• Crypto/Web3 familiarity is a plus but not required.
• Proactive and independent—able to take ownership in a dev-heavy, low-structure environment.

Why Join?

• Work closely with leadership to shape Semiotic’s public narrative.
• Hands-on experience in a dev-focused, highly technical environment.
• Help build a brand at the intersection of AI, cryptography, and Web3.
• Remote: Fully remote team, primarily in the Americas.
• Career Development: Deepen expertise in AI, cryptography, and software engineering alongside top industry experts.
• Compensation: Competitive, based on experience and performance in the hiring process. The salary range for this role is $90,000 - $150,000, but final compensation may vary depending on your expertise, background, and ability to drive impact. We value talent and are open to adjusting the package for the right candidate.