Director, Brand Marketing

Brand Marketing Director
📍 Remote (U.S. only) | 💰 Base + equity/tokens | Full-time

A high-growth, venture-backed DeFi infrastructure company is seeking a Brand Marketing Director to lead its strategic brand efforts. This company is a leader in smart order routing and multi-token swaps, operating across 15+ EVM chains and known for its innovation in intent-based trading.

This is a high-impact, hands-on role for someone who can own the brand narrative, collaborate closely with product leadership, and manage a junior social media marketer. The ideal candidate is a strategic thinker with a strong understanding of how product and brand intersect in the Web3 space. You'll be responsible for shaping the long-term brand vision, driving awareness, and ensuring consistent messaging across all channels.

What You'll Do

• Define and evolve the company's brand identity and messaging
• Partner with product and leadership to align brand with roadmap and user experience
• Lead campaign strategy and execution across digital, content, and community channels
• Manage and mentor a junior social media marketer
• Build relationships with key ecosystem players, influencers, and partners
• Operate autonomously with strong project management skills

What We're Looking For

• 5-10+ years in brand marketing, ideally in crypto, fintech, or high-growth tech
• Deep understanding of DeFi, Web3 UX, and the competitive landscape (e.g., 1inch, Matcha, Jupiter)
• Proven ability to lead brand strategy and execute across multiple channels
• Strong communicator with a passion for crypto innovation
• U.S.-based; no visa sponsorship available

Compensation & Benefits

• Base salary: $160K-$180K (up to $200K+ for exceptional candidates)
• Equity and token options
• Excellent health benefits (100% covered, low deductible)
• Remote-first, fast-paced startup culture

Apply now! Process moves very quickly!