Founding Growth Marketing Manager

About Seek

Seek is the first platform to make information about how alcohol impacts whole health accessible, affordable and actionable. In 2024, Seek launched the first and only at-home lab test that measures how alcohol impacts the human body. Backed by clinicians and scientists from Penn, Rutgers, UCLA and One Medical, our mission is to empower every human to optimize their health and wellbeing by kicking unwanted habits, starting with alcohol.

About the role:

We’re looking for a Founding Growth Marketing Manager to take full ownership of Seek’s acquisition, lifecycle and growth marketing efforts. This is a hands-on, high-impact role with full responsibility for building and scaling growth channels from the ground up. You'll own the full growth funnel - from driving customer acquisition to optimizing conversion, engagement and retention, playing a critical role in shaping Seek’s growth engine as we scale.

This role is ideal for someone who is both creative and analytical, thrives in fast-paced environments, and is energized by building from zero. You love solving complex problems, wearing multiple hats, and operating with a strong sense of ownership. You’re excited to build something that has the potential to change the future of human health.

What we’re looking for:

• You have 3+ years of growth marketing experience, primarily in D2C (plus if you’ve worked in healthcare, but not required)
• You have startup experience and thrive in fast-paced environments
• You love working cross-functionally with teams (clinical, product, design, research, etc.) to bring ideas to life
• You’re a jack of all trades when it comes to content ideation and creation across every channel - email, social, blog, etc.
• You’re very comfortable managing external agencies, freelancers and internal team members
• You have your finger on the pulse of health and wellness trends, and can quickly identify what will convert and perform
• You’re a fast learner and have a growth mindset when it comes to adopting new skills and scaling up
• You know enough to be dangerous across every touch point of a D2C growth funnel
• You’re highly organized and able to move quickly while maintaining attention to detail (nothing gets by you)
• You’re a doer - scrappy, collaborative and kind with a no-task-is-too-small mentality
• You’re passionate about building things that make a positive impact in the world

What you'll do:

• Fully own and execute Seek’s multi-channel growth strategy across paid, organic and lifecycle marketing
• Build, manage, and optimize paid acquisition campaigns across Meta, Google, TikTok, YouTube and emerging platforms
• Develop and scale lifecycle and retention programs across email, SMS, and CRM, using advanced segmentation and personalization
• Analyze growth funnel performance (CAC, LTV, ROAS, conversion, retention) and turn insights into actionable experiments
• Design, launch, and optimize rapid growth tests across channels, audiences, creative, offers, and funnels
• Own and evolve Seek’s creative testing engine — working closely with internal and external partners to develop, test, and iterate high-performing ad creative
• Partner with product, design, engineering, and clinical to optimize landing pages, onboarding, and conversion flows across the entire user journey
• Manage agency partners, freelancers and internal team members to execute growth initiatives efficiently and on budget
• Identify and scale new growth channels, including influencer, affiliate, partnerships, PR, and organic strategies
• Build scalable, repeatable growth systems and processes to drive Seek’s next phase of growth
• Stay on top of industry trends, platform changes, and wellness culture to keep Seek ahead of the curve

Company benefits:

• Equity stake
• Unlimited PTO & 11 company holidays
• Medical, dental & vision benefits
• Remote or hybrid work options
• Annual employee wellness stipend
• A collaborative, mission-driven culture focused on optimizing human health and happiness

Please email katie@seekhealthtest.com with any questions about this role.