Director, Account Based Marketing

Job Description

What We Are Looking For:

The Director, Account Based Marketing Director will lead and shape Sectigo’s enterprise ABM strategy, driving revenue growth and customer lifetime value (CLV) through strategic, data-driven marketing initiatives. In this role, you will define and execute the ABM vision, partnering closely with sales, product, and marketing leadership to identify high-value accounts and develop innovative, multi-channel engagement strategies. The ideal candidate will have a strong background in B2B SaaS marketing, deep expertise in ABM principles and platforms, and a track record of building and scaling high-impact, revenue-driven programs.

This is a full-time and remote position based in the U.S., reporting to our Vice President, Global Marketing.

What You’ll Be Doing

• Define and drive the global ABM strategy – Develop and execute a high-impact, multi-segment ABM strategy focused on driving net new acquisition, upsell, and cross-sell opportunities across enterprise accounts.
• Align ABM with business objectives – Partner with sales, product, and marketing leadership to align ABM initiatives with revenue targets, go-to-market strategies, and customer success goals.
• Develop strategic account plans – Oversee the creation of data-driven, account-specific marketing plans, using customer insights, predictive analytics, and AI to deliver hyper-personalized content and messaging.
• Optimize sales and marketing alignment – Establish a seamless collaboration framework with sales and product teams to ensure ABM efforts are integrated with account planning and customer engagement strategies.
• Leverage technology to scale ABM efforts – Lead the adoption and optimization of ABM platforms (e.g., 6sense, Demandbase), marketing automation tools, and CRM systems to execute targeted campaigns at scale.
• Create high-impact content and engagement strategies – Develop compelling mid-funnel messages, product notifications, and in-console engagement initiatives to accelerate pipeline velocity and conversions.
• Measure and refine ABM performance – Define KPIs and implement robust reporting frameworks to track account engagement, pipeline impact, and revenue contribution. Continuously optimize strategies based on data insights.
• Drive customer advocacy and retention – Oversee customer advocacy programs, including testimonials, case studies, customer events, and speaking opportunities to deepen relationships and increase brand loyalty.
• Lead and develop a high-performing ABM team – Build and mentor an ABM manager, fostering a culture of innovation, accountability, and performance excellence.
• Stay ahead of market trends – Monitor industry trends and emerging technologies to identify opportunities for innovation and competitive differentiation in ABM execution.
• Other duties as assigned and related to the nature of this role and company initiatives.

Qualifications

Education:

• Bachelor's degree in Marketing or related field; MBA preferred.

Experience

• 10+ years of experience in B2B demand generation and/or ABM, with 5+ years in a senior leadership role.

Ideal Candidate Profiles, Talents, And Desired Qualifications

• Strong background in B2B SaaS and/or security software industries.
• Proven expertise in ABM platforms (e.g., 6sense, Demandbase) and marketing automation tools (e.g., Salesforce, HubSpot).
• Deep understanding of enterprise sales cycles and complex account dynamics.
• Strategic thinker with a revenue-driven mindset and a track record of driving measurable business outcomes.
• Exceptional leadership and team-building skills, with the ability to inspire and influence cross-functional teams.
• Outstanding communication and presentation skills, with the ability to engage and persuade senior stakeholders.
• Highly analytical and data-driven, with the ability to translate insights into actionable strategies.

Additional Information

Global team. Global reach. Global impact.

At Sectigo, we believe doing good is good business. Our strength and our success come from our team of passionate, engaged individuals who make a difference, both locally and globally. Our commitment to engagement is rooted in an unconditionally inclusive workforce, embodying our unique perspectives, heritages, and backgrounds, all as diverse as the experiences of each Sectigo employee. Importantly, we strive to be recognized not only as the CLM leader but also for our intentional efforts to promote employees into the roles that most challenge and excite them, into experiences that allow them to grow their interests as we grow the business. We are committed to bringing a little bit of fun and a whole lot of happiness into everything we do so that our work – and our team members – reflect the positive outcomes we deliver to our customers every day.