Today, we live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.

So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.

That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.

We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.

And now you can join us. Apply today to join 200+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win; creating the ultimate Triple Win! 🔥🔥🔥

📝 About The Role

We’re looking for a Senior Events Marketing Manager to lead the strategy, execution, and performance analysis of both sponsored industry events and our own field events. From large-scale conferences to curated roundtables, your work will ensure every event generates measurable pipeline and drives meaningful revenue impact.

You’ll manage a small but mighty events team (two direct reports from day one), build and execute a scalable event strategy, and ensure seamless coordination between marketing and sales. You’ll also serve as the primary owner of event attribution and ROI reporting, including pipeline generation, payback period, and post-event insights. Reporting to the VP of Marketing, you’ll collaborate cross-functionally to bring our brand to life in the field—while empowering our sales teams to confidently run events, even when you’re remote.

📌 What You'll Do

Build and Lead a High-Impact Events Program
Own strategy and execution for all field and event marketing efforts—including sponsored conferences, hosted experiences, and regional activations
Manage and mentor two direct reports, providing clear direction, coaching, and professional development
Travel to key events (~1x/month for 2–5 days per trip), overseeing setup, execution, and post-event breakdown as needed
Drive Revenue and Pipeline Through Events
Partner with Sales, Marketing, and RevOps to align event goals with pipeline and revenue targets
Collaborate with regional sales teams to identify market priorities, activate field support, and localize event strategies
Develop internal toolkits and training to enable sales teams to run successful events autonomously when remote
Own Attribution, Reporting, and ROI Analysis
Track and report on event performance using CRM and marketing automation tools, including:
Qualified pipeline sourced/influenced
Lead follow-up velocity and conversion
Return on event spend, including payback period and cost-per-opportunity
Analyze insights and make data-driven recommendations to continuously improve impact
Optimize Operations and Vendor Management
Oversee event planning from start to finish—budgets, logistics, contracts, swag, shipping, communications, and more
Evaluate and manage third-party sponsorships based on reach, relevance, and revenue impact
Standardize repeatable playbooks, workflows, and communication cadences for pre-, during-, and post-event engagement

💥 Who You Are

People and Program Leadership: Proven experience managing direct reports, cross-functional stakeholders, and external partners; Ability to coach a team while also executing hands-on
Strategic Thinking + Tactical Execution: Ability to balance big-picture vision with detailed execution—from segmentation strategy to venue logistics
Sales Enablement and Collaboration: Skilled at working closely with sales to align goals, support pre- and post-event outreach, and ensure smooth handoffs
Attribution & ROI Reporting: Strong ability to track marketing-driven revenue, calculate payback periods, and analyze return on spend; Proficient with CRM and reporting tools (HubSpot, Salesforce, or similar)
Event Planning & Operations Mastery: Able to manage multiple events, budgets, and timelines simultaneously with precision and calm under pressure

📝 Preferred Qualifications

5+ years of field or event marketing experience, including at least 2 years managing direct reports
Track record of building programs that drive pipeline and revenue
Comfortable working in a fast-paced B2B SaaS environment
Proficient in CRM, marketing automation, and project management tools (HubSpot, Salesforce, Google Suite, Slack, Monday.com)
Creative, organized, and resourceful—thrives in both structured and scrappy environments
Strong understanding of the customer journey and how to influence it through events
Based near a major airport and able to travel 1x per month, 2–5 days per trip
Able to work EST or CST hours (starting at 9am)

_We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

_💟 Why Second Nature?

🩺 Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan

📍Location: Work remotely from anywhere in the US

📆 Flexibility: Open PTO and sick days

🤩 The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with a fully managed RBP

🤗 Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect

💻 Training: A supportive team to help you grow your career and unlock your full potential

🚀 Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.