Seasalt is a modern Cornish company with an ambitious vision. As a successful omnichannel retailer spanning our website, over 70 shops and 400 wholesale stockists, we’re always challenging ourselves to think creatively, innovate and improve.

As Senior Digital Marketing Manager, you’ll be a commercially minded and analytically driven digital marketeer, responsible for shaping and delivering our online performance and digital marketing strategy.With proven expertise across all the Paid Channels, plus SEO and Affiliates experience, you’ll take ownership of day-to-day activity, while also developing a robust and forward-thinking plan. You’ll bring a strong understanding of Google Analytics and digital performance metrics, using data to inform strategy, assign budget, and optimise results.

A key part of your role will be identifying and executing new growth opportunities to drive customer acquisition, enhance brand awareness, and meet ambitious performance targets. You’ll work collaboratively with a variety of stakeholders, including Finance and external agencies, to ensure continued performance and accountability.Additionally,you’ll lead a high-performing team, providing clear direction, support, and development.

Please note that this is a permanent, full-time role which is available remotely across the UK with occasional travel to our Head Office locations in Cornwall. If you are a Cornwall based candidate, this role will be based at Head Office with a hybrid working approach.

You’ll help us by:

Digital Marketing Strategy & Innovation

You’ll lead the digital marketing strategy focused on acquisition, retention, and ROI. Using your understanding of attribution, you’ll shape spend strategies that drive growth. Working closely with the wider Ecommerce team, you’ll ensure channel activity supports business goals and customer journeys. You’ll also stay ahead of digital trends and tools, to keep our approach innovative and effective.

Budget Management

You’ll plan and manage annual budgets, forecasting and phasing, aligning spend with business goals and KPIs. Working with Finance, you’ll track performance, ensure efficient budget use across channels, and build business cases to support new growth opportunities.

Planning & Execution of Channel Activity You’ll own the delivery of channel performance, using customer insights to optimise activity and drive results. From SEO improvements to campaign execution, you’ll ensure best practice is followed and issues are resolved quickly, working closely with internal teams to stay aligned with brand values.

Reporting & Analytics

You’ll monitor KPI’s and individual channel (& agency) performance, producing clear reports to inform strategy and decision-making. With responsibility for tagging, you’ll deliver insights to stakeholders and work with the Customer Insight team to strengthen the digital plan.

Team Leadership & Collaboration

You’ll lead and develop a team across Digital Marketing channels, offering feedback and ongoing support. You’ll promote collaboration and ensure the team structure supports current and future goals.

The skills you’ll be sharing with the team:

Proven experience in digital marketing leadership and team management.
Able to blend operational need with strategic responsibility.
Solid (hands-on) experience of all Paid channels, SEO and Affiliates.
Commercial focus - experience of forecasting, phasing and managing budgets.
Used to managing digital agencies, to drive efficiency and value.
Strong reporting and analytics understanding.
Proven project management skills.
A good understanding of brand values and guidelines as well as tone of voice/style.
Advanced Excel skills.
Google Analytics.
Pragmatic, decisive and solution-oriented.
Strong communication skills & stakeholder management.
Ability to interpret data and make informed decisions.
Good prioritisation skills.
Experienced in coaching/developing a team.
Degree level education in M arketing or Business, or a CIM Diploma would be desirable.
Power BI experience (dashboards and data extraction) would be desirable.
Online retail experience would be preferable.

Why we hope you’ll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us.

As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

Salary: £52,000 - £57,000 depending on experience (Band 4)
34 days paid annual leave (including bank holidays), increasing with length of service
Attractive 50% employee discount
Flexible benefits allowance to personalise your benefits package
Private Medical Scheme including 24/7 virtual GP
Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
Pension plan with generous 7% employer contributions
Life assurance programme
Enhanced family leave policies
Flexible working opportunities with our hybrid working approach
Learning and Development opportunities
Do Good Things with our two days per year paid volunteering opportunities
Employee networks to develop and provide support to our people, including the Inclusion Network
100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.

We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at [email protected]

Close date: 25th June

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