Head of Marketing

This role is remote and open to Canda only

We're Search Atlas, an agentic marketing platform. We combine SEO, content, site management and AI automation into one system.

• $30M+ ARR, thousands of active customers
• Category creators defining “agentic marketing” as the next step beyond traditional marketing automation
• Bootstrapped to profitability and raising our first institutional round
• Founder led, with strong personal brands and a thriving community

The Opportunity

Our product has outpaced our marketing. We need a hands-on leader who runs marketing the way we sell it: with AI agents doing real work.

You’ll set the strategy, own marketing’s numbers, and report directly to our CEO. You’ll also build the agents and automations that let a lean team do the work of a much bigger one.

This is a player coach role. You’ll set direction and you’ll also write, build and ship. If you’re looking for a purely managerial seat, this isn’t it.

What You'll Do

Build the Agentic Marketing Stack

• Build AI agents and automations that do real marketing work: ads, reporting, content and lifecycle.
• Name an owner for each one and track what it saves or earns.
• Scale creative production with a lean, AI augmented team.
• Use our own platform as your first testing ground.

Own Marketing Operations and Revenue

• Own the marketing strategy and set priorities across growth, paid, affiliate, lifecycle, web, content and product marketing.
• Define marketing OKRs and report results to the CEO on a steady cadence.
• Own CAC, payback, trial volume and blended efficiency.
• Get hands-on with campaigns, messaging and creative when the work calls for it.
• Turn the founders’ instincts into plans that actually ship.
• Keep measurement honest across GA4, HubSpot, Stripe and the ad platforms.

Run the Conversion and Lifecycle Engine

• Lead the CRO program: test backlog, priorities and results.
• Work with product and engineering to improve registration, onboarding and checkout.
• Own lifecycle strategy and data accuracy between the app and HubSpot: trial, win-back and upsell flows.

Shape the Category Story

• Help build the narrative and vocabulary that make “agentic marketing” a term the industry ties to Search Atlas.
• Run our point of view engine: original research, reports and thought leadership.
• Keep the brand story consistent across web, social, PR and every channel.

Lead the Team

• Set clear priorities, hold people accountable and give regular feedback.
• Hire for open roles and make the call when someone isn’t working out.

Who You Are

Must Have

• 7+ years in marketing, with 3+ years leading a marketing team
• You’ve built AI agents or automations that do real marketing work. Be ready to show us.
• Accountable for pipeline and revenue targets
• Has owned CAC and payback targets
• Has run a CRO program
• Has owned lifecycle marketing, including trial, win-back and upsell flows
• Hands-on with GA4, HubSpot and Stripe
• Has managed marketers across more than one discipline
• Comfortable as a player coach: sets the strategy and does the work
• B2B SaaS experience

Nice to Have

• Has helped define or launch a new market category
• Experience in marketing technology or agentic AI platforms
• Hands-on experience with paid social creative
• Has helped build an influencer or affiliate program

Recruitment Process

1. Initial screening call with our recruitment team
2. Share a funnel, campaign or AI agent you built that worked
3. Interview with our CEO
4. Offer extended

Compensation package

Location: Canada, Remote

Compensation: $48 to $57 USD per hour

Benefits: 15 days PTO. Christmas Day and New Year's Day paid off.