Performance Marketing Lead (EU Remote)

SE Ranking, a leading all-in-one SEO and digital marketing platform, is hiring a Performance Marketing Lead to take ownership of our paid acquisition strategy and scale lead generation across global markets. This is a critical, high-impact role reporting to the Head of Demand Generation, with direct influence on business performance.

You’ll drive efficient, high-quality growth through paid media, optimize performance across the funnel, and lead both strategy and execution across Google Ads, and other key platforms.

As a team leader, you’ll manage two in-house specialists, collaborate with freelancers, and partner with other marketing functions to execute high-performing campaigns and deliver measurable results.

Key Responsibilities:

• Own and execute the paid media strategy across Google Ads, Bing, Meta, LinkedIn, X (Twitter), Capterra, and other relevant platforms
• Lead, mentor, and develop a team of two PPC specialists
• Monitor, analyze, and optimize campaigns to improve key metrics (CPA, CAC, ROAS)
• Develop and manage the paid media budget with a focus on efficiency and ROI
• Design and run A/B tests, experiments, and creative iterations across platforms
• Report on campaign performance, insights, and recommendations regularly
• Work cross-functionally with internal marketing teams, to ensure cohesive messaging and performance alignment
• Stay up to date with digital marketing trends, tools, and best practices

Requirements:

• 5+ years of experience in performance marketing, ideally in a B2B SaaS or digital product environment
• Experience managing a team and working with cross-functional stakeholders
• Deep hands-on expertise with Google Ads with proven experience managing campaigns across additional paid channels like LinkedIn, and Meta.
• Proven track record managing successful paid acquisition campaigns across channels and geographies
• Strong analytical skills and experience using data to inform strategy and drive decision-making
• Fluency in English with excellent communication skills (written and spoken)
• Self-motivated, detail-oriented, and comfortable operating in a fast-paced, results-driven environment

It would be nice if you had:

• Experience with tools like GA4, Looker Studio, PowerBI, HubSpot, or similar
• Familiarity with PLG and self-serve acquisition funnels
• Experience working with design or creative teams on ad concepts and iterations

What we offer:

• Partial compensation of your medical insurance expenses
• Partial compensation of your English classes with a native speaker (certified English teachers)
• 22 days of paid vacation
• Fun events with your team
• Opportunity to take part in a product decision-making process
• Work with well-motivated fast-and-furious team

About SE Ranking:

SE Ranking is the company behind powerful and intuitive products that helps businesses grow and manage their online visibility across search, social, and AI-powered environments. SE Ranking is trusted by over a million businesses, agencies, and SEO professionals since 2013.

The software began as an instrument for monitoring and reporting on web page rankings and grew into a completely integrated SEO platform with over 30 tools that provide reliable data with clear insights for every step of the SEO process and allow the crafting of complex SEO strategies. SE Ranking is currently expanding its portfolio with the development of two additional products in the fields of SMM and AI-driven Search.

The SE Ranking workplace comprises 250+ talents from all over the globe. As a remote-first company, we strive to offer every team member a proper work-life balance. We take care of our employees’ physical and mental health by providing them with the relevant benefits. We value curiosity, creativity, dedication to life-long learning, transparent internal communication, and constructive feedback. To help every team member thrive and reach their full potential, we nurture a dynamic and supportive work environment that sparks growth.