Graphic Designer - Retail & Brand Experience

About The Job

Our background and your main purpose…

Sculpted by Aimee is built on one clear idea. It’s beauty that’s made to do more, so you can do you. Founded by makeup artist Aimee Connolly, the brand is rooted in expertise, authenticity and thoughtful innovation.

Our mission is simple, to create a global legacy brand that makes beauty simpler, smarter and more attainable for everyone. Grounded in the belief that beauty should be effortless, inclusive and results-driven, we create high-quality, multitasking makeup and skincare that simplify routines and make beauty easy to get right.

We’re driven by the community we create for, developing products for every age and every stage, shaped by the real needs, insights and experiences of the women who use Sculpted every day. No fuss, no complexity, just products that actually work and do what they promise.

From humble Irish roots, we've scaled with ambition, becoming one of the fastest-growing beauty brands in Ireland and the UK. Sculpted is now a multi-channel, international business, serving customers in over 68 countries and stocked in leading retailers including Boots, Selfridges and John Lewis. Today, our products are available in more than 500 retail locations across multiple markets, alongside our growing e-commerce and owned-store presence.

Innovation is at the heart of everything we do. With award-winning products, a rapidly expanding skincare collection, and a commitment to creating best-in-class customer experiences, we're building a modern beauty brand designed for scale. With products designed to work across every age and every stage, shaped by insight from our community, the women who use Sculpted every day.

As we continue our growth journey, we're looking for ambitious, curious and commercially-minded people who want to make an impact, move quickly and help shape the future of beauty alongside a passionate and high-performing team.

Due to this exciting growth, Sculpted by Aimee are looking for a full time Graphic Designer - Retail & Brand to join the growing creative team. This hybrid role can be based in both UK or Dublin and will report to the Design Lead.

Accountabilities Include

Main Accountabilities

Retail Creative & Visual Merchandising

• Develop creative concepts for visual merchandising campaigns across stores and retail partners.
• Create engaging retail experiences for product launches, seasonal campaigns and hero product moments.
• Translate brand campaigns into impactful in-store executions that deliver a consistent customer experience.
• Design retail communications including POS, signage, window graphics, display assets and promotional materials.
• Adapt concepts and artwork across multiple retail formats, store footprints and international markets.
• Ensure all retail creative aligns with brand guidelines and maintains a premium brand experience.

Retail Campaigns & Brand Experiences

• Collaborate with Visual Merchandising, Marketing and Ecommerce teams to develop customer-focused retail campaigns.
• Support the creative development of new product launches and retail activation moments.
• Create compelling customer journeys that encourage product discovery and engagement.
• Identify opportunities to elevate the brand experience across physical retail environments.

Design, Artwork & Production

• Produce production-ready artwork for retail POS, large-format print, signage and display systems.
• Prepare accurate artwork files and technical specifications for suppliers and production partners.
• Manage artwork amends, adaptations and rollouts across retail campaigns.
• Review proofs and production outputs to ensure quality, accuracy and consistency.
• Work closely with suppliers and agencies to ensure designs are executed to a premium standard.

Visualisation & Concept Communication

• Create visual mock-ups, renders and presentation materials to communicate retail concepts effectively.
• Use a combination of design, visualisation and AI tools to bring ideas to life.
• Present creative concepts in a clear and compelling way to internal stakeholders.
• Support the development of retail design proposals through visual storytelling and concept presentation.

Collaboration & Innovation

• Work closely with internal teams and external partners to deliver projects on time and to a high standard.
• Manage multiple projects simultaneously in a fast-paced environment.
• Stay informed on trends within beauty, retail, visual merchandising and customer experience.
• Bring fresh ideas and innovative thinking to help evolve the Sculpted by Aimee retail experience.
• Demonstrate initiative, ownership and strong problem-solving skills across all projects.

Experience Needed

Essential

Key Skills & Qualifications

• 3-5+ years' experience in a design role within beauty and retail
• Strong portfolio demonstrating retail campaigns, visual merchandising, POS design and customer-facing brand experiences.
• Excellent graphic design skills with strong typography, layout and brand application.
• Experience creating artwork for print, POS, signage and large-format applications.
• Experience developing creative concepts from initial idea through to final execution.
• Strong working knowledge of Adobe Creative Suite, particularly Illustrator, InDesign and Photoshop.
• Strong understanding of print production processes, artwork preparation and supplier management.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Strong communication and stakeholder management skills.

Desirable

• Experience creating retail mock-ups, visualisations or presentation renders.
• Knowledge of AI tools and creative technologies that support concept development and visualisation.
• Experience working within beauty or cosmetics retail.
• Experience designing window campaigns, display systems or branded retail experiences.
• Working knowledge of SketchUp, Blender, Cinema 4D or similar visualisation tools.
• Experience briefing and managing external creative agencies and suppliers.

Portfolio Requirements

Please ensure your portfolio includes examples of retail campaigns, visual merchandising concepts, POS design, print production and customer-facing brand experiences.

We Are Particularly Interested In Seeing Examples That Demonstrate

• Creative concept development
• Retail launch campaigns
• Visual merchandising projects
• Production-ready artwork
• Retail POS and print design
• Mock-ups, visualisations or concept presentations

Where possible, please outline your individual contribution to each project and how the final work was executed in-store.

About Us

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.

At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.

In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.

Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.