Product Marketing Manager

Position: Product Marketing Manager (AI Solutions – BFSI)

Location: India (Remote)

Employment Type: Full-Time

Schedule: Monday to Friday, Day Shift

Experience: 3+ Years in Product Marketing, BFSI/Enterprise SaaS Preferred

Company Description

Scry AI is a research-led AI company delivering enterprise-grade automation and intelligence platforms to BFSI organizations. Our solutions empower institutions to streamline document-intensive processes, surface real-time insights, and ensure regulatory compliance through cutting-edge AI, natural language processing, and machine learning technologies.

We are looking for a Product Marketing Manager to lead go-to-market efforts, positioning strategies, and content initiatives that drive awareness, adoption, and revenue growth for our AI platforms across financial use cases.

Role Overview

As a Product Marketing Manager at Scry AI, you will be the bridge between product, sales, and marketing teams responsible for shaping the narrative around our AI solutions, understanding market needs, and driving campaigns that position us as the leading AI partner for BFSI transformation. You will translate complex product capabilities into compelling value propositions that resonate with enterprise decision-makers.

Key Responsibilities

1. Go-To-Market Strategy & Positioning

• Develop and execute GTM plans for new feature releases, solution launches, and industry verticals.
• Craft product messaging, differentiation, and value propositions tailored to financial institutions.
• Create sales enablement collateral including decks, battle cards, product one-pagers, and objection-handling guides.

2. Content Creation & Thought Leadership

• Own the development of high-impact content: case studies, blog posts, whitepapers, solution briefs, and webinars.
• Collaborate with subject matter experts to translate technical features into business value.
• Support campaigns with messaging for digital ads, landing pages, email nurture, and SEO.

3. Customer & Market Insights

• Conduct market, competitor, and customer research to identify trends, pain points, and whitespace.
• Lead win/loss analysis, persona development, and voice-of-customer programs.
• Synthesize insights to inform product roadmap and marketing priorities.

4. Sales & Partner Enablement

• Train sales, presales, and partner teams on product updates and value storytelling.
• Support client-facing conversations with strategic messaging, use cases, and ROI narratives.
• Partner with business development to drive demos, pilots, and case study development.

5. Performance & Optimization

• Track content and campaign performance metrics aligned to MQLs, pipeline growth, and sales acceleration.
• Continuously test and optimize messaging across channels based on data-driven feedback.

Required Qualifications & Skills

• 3+ years of experience in B2B product marketing, preferably in enterprise SaaS or BFSI tech.
• Deep understanding of buyer personas in banking, insurance, or financial services.
• Proven ability to craft messaging and content that bridges technical depth with business impact.
• Familiarity with AI, LLMs, IDP, or automation platforms is a strong plus.
• Experience working with cross-functional teams: product, sales, and engineering.
• Strong storytelling, writing, and communication skills.
• Self-starter with high ownership, analytical thinking, and a bias for action.

Our Ideal Candidate

• Understands how to market emerging technologies to risk-averse, regulated industries.
• Is passionate about transforming legacy BFSI workflows using cutting-edge AI.
• Has a knack for simplifying complex concepts into customer-centric messaging.
• Enjoys wearing multiple hats in a high-growth, collaborative environment.
• Is eager to shape how enterprises perceive and adopt AI-powered innovation.

Tip for candidates

If this role interests you, then follow our page to stay updated on similar future job openings and insights.